We unlock valuable Customer Experience insights and Emotional Motivators to enhance Brand and Business Performance

Used by Adoreboard’s team of consultants, or in the capable hands of your in-house analysts, our data-crunching Emotics software provides world leading emotion analysis for strategists, data analysts, brand performance executives, customer care and marketing executives.

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We specialise in Emotion Analytics, a pathway to improve customer experience and loyalty. Our emotion analysis identifies the feelings expressed and the topics driving those feelings.

With Adoreboard and our Emotics™ software, you can analyse your own data, competitor data, or compare it to industry benchmarks.

How it works

Source

Take data from social networks, surveys, press, blogs, or source data from dozens of social listening tools (such as Netbase, Brandwatch, Sysomos, Sprinklr, Crimson Hexagon).

Process

Run it through our Adoreboard Emotics™ engine.

Analyse

Turn it into evidenced, actionable insights, with the help of our 8 individual emotion indexes and topic analysis.

Action

Apply these insights to solve business problems, improve customer experience and make informed decisions.

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Actionable Insights

A few examples of outcomes from our Emotics™ product

ACME LTD SCORECARD

Emotion Analysis of How People Feel Towards Acme LTD

Product: Emotics™

Our intelligent Emotics™ technology analyses content on a 100 point scale across 8 separate emotion indexes. Comparative analysis can be used to perform root cause analysis on business performance over time or against competitors.

Adorescore
23
+5
  • Joy
    28
    +7
  • Trust
    30
    +2
  • Interest
    27
    +13
  • Surprise
    8
    -12
  • Sadness
    25
    +10
  • Disgust
    23
    +2
  • Anger
    22
    +2
  • Fear
    12
    -18

Emotion Themes Driving Disgust, Sadness and Anger

Consultancy: Insight as a Service

Using Emotics™, we transform your raw data into insights for business improvements. Our emotion analysis unlocks new insights into your customers’ emotions and the motivations for decision making.

 

We unearth emotional themes you can action by discovering why customers express emotions. With 80% of customer decisions driven by emotions – you simply must understand how people feel about your brand.

  • Gamer Experience

    @ACME FIX YOUR DAMN SERVERS


    @ACME When will it be up and running? It let me on for an hour and now it's down again.
    @ACME how long is "some time", how long do I have to wait to play games that I PAID for on my own device. This is ridiculous.


    @ACME My ACME randomly shuts down. It's not every day but maybe every 4-5 days. What could be the issue? Live chat is down

  • Waiting Game

    @ACME Terrible customer support, 40 min wait on the phone, no chat option, and no response on twitter. Weak

    @ACME I was told to wait 24 hours TWO WEEKS ago for a forced password reset. Your chat support is no help. Fix this please

    @ACME Can you send me the email to change my password so I can play? I've been waiting for hours and am running out of time.

  • Poor Customer Support

    Extremely disappointed with @ACME customer service after today, little to no help

    @ACME your customer service is DISQUSTINGLY BAD!! #sortitout
    @ACME Why you don't answer any tweets?

    @ACME fix your broken links on your useless "support" forums. It's not a placeholder for true customer service.

    @ACME please answer me! I have sent two dm yesterday no response horrible service
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Don't just take our word for it

Image of Louise Proddow, former head of brand at Nokia and Dell
“Adoreboard represents the next generation of social intelligence for Agencies. Understanding customer experiences through an emotional lens generated from the Adoreboard engine provides the actionable insights that we've all been waiting for.
Louise Proddow, former head of brand at Nokia and Dell
Image of Emily Brooks, Head of Digital, McCann Health
“Adoreboard reveals emotional intent, something that remained hidden even though it was always there.”
Emily Brooks, Head of Digital, McCann Health
Image of Dr Aisling Gough, UK Centre of Excellence for Public Health
“Using Adoreboard we successfully obtained critical data in relation to people’s attitudes and behaviours when it comes to skin cancer. As a result we are able to explore how emotions in Twitter data could contribute towards skin cancer prevention in social media campaigns and how messages of a public health focus spread through social media."
Dr Aisling Gough, UK Centre of Excellence for Public Health
Image of Matthew Fitzsimons Strategy & Innovation Director at Havas Helia
“The data insights generated by Adoreboard not only provided the spark for the creative but provided the evidence to underpin the creative in a fresh and unique way. Ultimately, Adoreboard’s analysis was a contributing factor in a major client win.”
Matthew Fitzsimons Strategy & Innovation Director at Havas Helia
Image of Mark Thomson, ‎Head of Data at Havas helia
“Emotions play an increasingly important role in understanding customer preferences enabling brands to create content, which aligns more closely with these. Using Adoreboard we can create new creative outcomes and messaging which is more accurate or leads to impactful communication that people respond to in a more empathic way."
Mark Thomson, ‎Head of Data at Havas helia
Image of Jamie Neale, Design Director, Conran Design Group
“At Conran Design Group, we’re using Adoreboard as an effective way to understand the emotional performance of content for clients such as Cancer Research UK. It’s become an essential tool for us, we can test creative ideas and see instantly how we can achieve better results. ”
Jamie Neale, Design Director, Conran Design Group

A guide to measuring customer experience – after NPS

With guest speaker James Dodkins CCO, BP Group If Net Promoter Score answers what has happened, we answer “why”. The rise of the “activist customer” means customer journey to purchase, retention and loyalty has been dramatically been disrupted.  During this webinar (2pm BST, 15 June) we’ll set out: the need to not only rethink your brand’s approach to NPS ways…

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Blog

Emotion Analysis on what is being shared online, and why it matters

Emotions Soar at the UK Election Debate

The UK election debate took place on BBC on Wednesday evening (31st May). Prime Minister Theresa May was noticeably absent and was quoted as saying that her reason for skipping the event was that she would rather spend her time “taking questions and meeting people” on the campaign trail instead of “squabbling” with other politicians….

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President Trump: One Scandal Too Far?

Donald Trump is in the headlines again this week after a slew of controversial incidents, including Trump’s alleged collusion with Russia and the Comey memo. In summary, ex-FBI Director James Comey wrote a memo following a conversation he had with President Trump in February. Comey claims that Trump told him “I hope you can let…

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Fight or Flight: Which Airline Provides the Best Customer Experience?

With summer fast approaching, many people are searching for their next holiday. Some of the world’s biggest airlines have hit the headlines recently for customer service blunders or full on scandal (we’re looking at you, United…). We know that the airline that you choose can have a massive impact on your enjoyment of your holiday….

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Turn customer emotions into actionable insights.

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