We hosted a webinar to discuss how to measure customer experience by going beyond NPS. Our webinar included our very own CEO Chris Johnston and special guest speaker James Dodkins, Principal Consultant at BP Group, international speaker and all round customer experience expert. We know you are busy and might not have had the time…

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Decisions are constantly being made by consumers when purchasing products or services. It’s therefore important to understand what factors guide a consumer’s decision-making process. For instance, it’s well known how important cognition is when making decisions. But it may surprise some people that there’s another factor in play when you decide to eat a burrito…

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