Customer experience is vital. How a customer engages with an organisation, and its employees, is paramount to gain that all important loyalty, ensuring return custom. Therefore, a positive correlation exists between customer and employee experience. But how does this correlation work in practice? Take a basic interaction of a shop worker smiling at you, as…

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Shopping can be fun or mundane, impulsive or pre-planned. But the fact remains: retail therapy is a real thing. In fact, shopping has been scientifically proven to increase dopamine levels in humans, lifting people’s mood. Whether it’s through practical purchases or spendy splurges, UK department stores generate tens of billions in revenue each year. To…

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Pitch season is upon us and agencies are competing to win new corporate clients, by finding new ways to stand out from the crowd. Recently we hosted a webinar to discuss how agencies can win brand pitches using Emotion AI. Adoreboard’s Emotion AI and team of data scientists enable agencies to tap into WHY customers…

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Three words that have dominated the summer of 2017 are, Game of Thrones. Whether you watch it or not, love it or loathe it, you will definitely have heard of HBO’s popular show. The global phenomenon came to a climatic end on Monday night with 16.5 million viewers tuning in to watch, making it the…

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Supermarkets play a huge role in everyday life and for many people it can even be classified as a social event. However, they may not be as super at customer experience as you might think! It is vital for supermarkets to understand their customers and ensure they are providing a positive customer experience to increase…

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2017 has seen its fair share of food trends. Instagrammers would happily have you believe that we’re all at home eating purple kale and zucchini noodles. The reality is that the fast food giants are not going away anytime soon. In the UK alone, the fast food industry is worth tens of billions of pounds….

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