Donald Trump is in the headlines again this week after a slew of controversial incidents, including Trump’s alleged collusion with Russia and the Comey memo. In summary, ex-FBI Director James Comey wrote a memo following a conversation he had with President Trump in February. Comey claims that Trump told him “I hope you can let…

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This week, UK Prime Minister Theresa May announced that a snap general election will be held on the 8th June. Seven weeks doesn’t leave the political parties with a lot of time to form and lead a strong campaign. We used our emotion analytics tool Emotics to analyse Twitter mentions relating to the surprise election…

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Pepsi’s Adorescore falls from 44 to -6 High levels of anger and disgust replace joy and trust Pepsi respond by removing “insensitive” ad According to Forbes, 75% of a company’s value is intangible, meaning that their most valuable asset is their good name, its brand and reputation. Adoreboard measures and benchmarks brand reputation and customer…

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According to Ofcom, 93% of the UK population own a mobile phone. With so many network providers out there competing for the title of Best Mobile Network, providing a great customer experience is vital. Positive customer experience promotes customer satisfaction and loyalty. Those who experience good service, receive good value deals and coverage are more…

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This week SSE announced that they would be hiking up their prices by 14.9%. With most energy companies doing the same, customers are deciding whether to switch or stick. We analysed the Twitter customer care channels of the companies in the UK to see who provides the best customer experience and which is worth the…

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International Women’s day took place this week on the 8th March, and people took to Twitter to share their feelings and celebrations on the day. Days like International Women’s Day provide a great opportunity for brands to produce creative campaigns. Big companies such as Nike and Benetton went global with their campaigns highlighting gender equality…

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Good customer experience is vital for business success. Understanding a customer’s feelings and decisions can increase customer loyalty and improve their customer journey. Adoreboard specialises in emotion analytics, which provides a pathway to improve customer experience and loyalty. An essential new tool for businesses, our Emotics software can be used to analyse the emotion within…

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This week is the launch of the Adoreboard Customer Experience Index: UK High Street Banks report. Adoreboard has analysed UK bank customers’ tweets related to customer service for the last six months of 2016. The analysis reveals which banks provide the best and worst customer experience, and what aspects drive the emotional highs and lows…

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New research on the level of customer experience provided by UK high street banks reveals that TSB has the happiest customers! TSB, M&S Bank, Monzo, Metro and First Direct are among the best service providers, based on an analysis of emotions contained in Tweets sent to the banks by customers. Our analysis found that M&S…

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The Super Bowl took place last weekend, with over 100 million people tuning in to watch the New England Patriots take on the Atlanta Falcons. The massive viewership has created one of the most expensive advertisement time slots. Every year large companies spend millions of dollars carefully crafting ads with the goal of being noticed…

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With Netflix and Amazon original productions increasing in popularity, it isn’t surprising that tech giant Apple want to get on board. Apple Chief Executive Tim Cook revealed his plans to expand Apple TV with the introduction of some original content. Cook said that Apple will “participate in the changes that are going on in the…

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Last weekend millions of people around the world hit the streets in support the Women’s March, the first protest against the Trump presidency since the inauguration. Protesters marched holding signs saying things such as, “Love Trumps Hate”, “Not My President” and “The future is female”. The Adorescore We analysed mentions of the march on Twitter using Emotics,…

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  We are introducing a new feature of industry expert interviews to our blog. This week we sat down with Tom Holmes, who is the founder and chairman of Creativebrief, which is the leading provider of agency intelligence to brand marketers. Before, embarking on the Creativebrief journey, Tom spent over 20 years working with world leading…

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