The Super Bowl took place last weekend, with over 100 million people tuning in to watch the New England Patriots take on the Atlanta Falcons. The massive viewership has created one of the most expensive advertisement time slots. Every year large companies spend millions of dollars carefully crafting ads with the goal of being noticed…

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With Netflix and Amazon original productions increasing in popularity, it isn’t surprising that tech giant Apple want to get on board. Apple Chief Executive Tim Cook revealed his plans to expand Apple TV with the introduction of some original content. Cook said that Apple will “participate in the changes that are going on in the…

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Last weekend millions of people around the world hit the streets in support the Women’s March, the first protest against the Trump presidency since the inauguration. Protesters marched holding signs saying things such as, “Love Trumps Hate”, “Not My President” and “The future is female”. The Adorescore We analysed mentions of the march on Twitter using Emotics,…

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  We are introducing a new feature of industry expert interviews to our blog. This week we sat down with Tom Holmes, who is the founder and chairman of Creativebrief, which is the leading provider of agency intelligence to brand marketers. Before, embarking on the Creativebrief journey, Tom spent over 20 years working with world leading…

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Later today Donald Trump will be inaugurated as the 45th President of the United States, taking over from one of the most popular and first “celebrity” president, Barack Obama. With the massive media coverage of this year’s election, we decided to take a look at the emotions behind Trump’s upcoming inauguration and Obama’s departure. We…

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It’s just one week until Donald Trump is inaugurated as the 45th President of the United States. Trump never seems to be out of the headlines, but this week has seen the President-elect under fire more than usual. With A-list celebrities publicly criticising him, his team’s apparent desperation for inauguration performers, alleged ‘fake news’ and…

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Christmas is officially over and the New Year’s resolutions have begun. With the overindulgence of the festive season, a health and fitness revamp is on the list for a lot of people. It’s no coincidence that gym memberships increase in January and brand new fitness fashion, accessories and cookbooks hit the shelves. Wearable fitness trackers…

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Top Tech Gifts of 2016

Struggling for last minute gift inspiration for Christmas? We analysed over 15,000 tweets to uncover the top 5 tech gifts of 2016! So if your have a tech obsessed friend or family member or simply want to treat yourself, this list is for you. Our emotion analysis software can take social data and find what…

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(Image:http://nwikedinho.sportsblog.com/) The Ballon D’Or is voted every year by 173 journalists from all over the world. The award ceremony has been running since 1956 with previous winners including football legends such as George Best, Zinedine Zidane and Johan Cruyff. The competition has been a two horse race between Cristiano Ronaldo and Lionel Messi, with the…

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The Bank of England released their new and “improved” £5 notes in September. The new polymer notes are stronger, safer and better for the environment than the original notes. However news broke this week that the new notes were not vegetarian friendly. The new notes contain tallow, derived from mutton or beef fat, which is…

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Online music streaming services are rapidly increasing in popularity, with millions choosing to stream music from an extensive online library rather than purchasing and downloading songs. So … Spotify v Apple Music Advertising: Who’s Top of the Charts? The two giants in the online music streaming world are Spotify and Apple Music. Swedish company Spotify…

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Jeremy Clarkson, Richard Hammond and James May returned for their highly anticipated new show, The Grand Tour. After Clarkson was dropped from the BBC, his fellow Top Gear hosts followed suit and joined him for the new show on Amazon Prime. Here at Adoreboard we used our emotion analytics tool to monitor the emotional reaction…

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Last week we analysed four of the most talked about Christmas ads of 2016 (Read the blog post here). This week we decided to update our analysis with the addition of six more festive commercials to reveal our top 10 and uncover the emotions driven by each one. We used our emotion analysis tool to…

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Everyone loves the festive period full of laughter, love and…tears?! In the world of advertising, companies go head to head to compete for the best Christmas ad. Whether it’s John Lewis v Marks and Spencer or  Waitrose v Sainsbury’s, most of them tend to go down the ‘who can get the most tears’ route. They…

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