We are excited to announce our upcoming webinar feature: The Adoreboard Retail CX Series. Our CEO Chris Johnston will sit down with a new guest each month to discuss the changing face of customer experience. The series will examine the role of changing consumer preferences in the age of Amazon and how retailers can differentiate…

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The internet and social media have made it easier for consumers to keep informed on ethical issues and to find out what standards their favourite brands hold. More and more customers are considering the impact their purchases have on the world around them.Documentaries such as Cowspiracy and A Plastic Ocean have lead to a huge…

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The hotly anticipated Star Wars Episode Viii: The Last Jedi hit the theaters last week, smashing box office records. Star Wars owner Disney have partnered with brands such as Nissan, Duracell, Phillips and Google Pixel to cash in on the hype surrounding the latest production. Partnering with a major feature film is an effective way…

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Adoreboard’s  leading Emotion AI software solution, has been named for using “common sense reasoning with affective computing,” for Customer Experience improvements, according to the October 2017 Forrester report, The Future of CX Measurement. Adoreboard has been cited in a section of a  report entitled “Upgrade to Analytics That Drive Action”. Adoreboard’s Emotion AI solution, Emotics, produces…

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Every year during the festive period brands go head to head to compete for the best Christmas ad. Whether it’s John Lewis v Marks and Spencer or  Waitrose v Sainsbury’s, most of them tend to spare no expense in creating the most tear-jerking ad. 2016 saw bouncing boxers from John Lewis and James Corden singing…

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*Influencer: a person who has the power to influence many people, including through social media or traditional media It’s not surprising that influencer* marketing is on the rise. With the growth of social media and sharing online, people have been given more access to influencers in their areas of interest. Whilst the term ‘influencer” can…

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Are you seeking to leverage valuable customer experience insights to improve brand and business performance? Then look no further. Adoreboard’s emotion analytics tool Emotics provides a means of measuring the emotional intensity around customer experience. By determining the main themes driving emotional intensity, Emotics allows users to make informed business decisions that enhance customer experience…

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Budget airline Ryanair is scrambling to recover from a customer experience nightmare this week. Over 315,000 people’s journeys were disrupted due to an error with pilot’s annual leave. Ryanair Chief Executive Michael O’Leary had offered to pay pilot’s over £10,000 to waive 10 days annual leave and come back to work, an offer that was…

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This week, Tim Cook and other Apple heavyweights took the stage at this years Apple Event to announce the latest product offerings. Amongst, the new products were the highly anticipated iPhone 8 and iPhone X. We used our emotion and customer experience analytics tool Emotics to uncover the key emotions and reactions behind the iPhone…

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This year Adoreboard took part in a panel at Digital DNA hosted by the Queen’s University Belfast’s Chief Executive’s Club discussing the increasing role that data plays in marketing. Digital DNA is Ireland’s leading business and technology event held in Belfast. Launched on the floor of the New York Stock Exchange in 2013, it’s doubled…

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