Every year during the festive period brands go head to head to compete for the best Christmas ad. Whether it’s John Lewis v Marks and Spencer or  Waitrose v Sainsbury’s, most of them tend to spare no expense in creating the most tear-jerking ad. 2016 saw bouncing boxers from John Lewis and James Corden singing…

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*Influencer: a person who has the power to influence many people, including through social media or traditional media It’s not surprising that influencer* marketing is on the rise. With the growth of social media and sharing online, people have been given more access to influencers in their areas of interest. Whilst the term ‘influencer” can…

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Budget airline Ryanair is scrambling to recover from a customer experience nightmare this week. Over 315,000 people’s journeys were disrupted due to an error with pilot’s annual leave. Ryanair Chief Executive Michael O’Leary had offered to pay pilot’s over £10,000 to waive 10 days annual leave and come back to work, an offer that was…

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This week, Tim Cook and other Apple heavyweights took the stage at this years Apple Event to announce the latest product offerings. Amongst, the new products were the highly anticipated iPhone 8 and iPhone X. We used our emotion and customer experience analytics tool Emotics to uncover the key emotions and reactions behind the iPhone…

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This year Adoreboard took part in a panel at Digital DNA hosted by the Queen’s University Belfast’s Chief Executive’s Club discussing the increasing role that data plays in marketing. Digital DNA is Ireland’s leading business and technology event held in Belfast. Launched on the floor of the New York Stock Exchange in 2013, it’s doubled…

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Customer experience is one of the last areas that banks have to differentiate themselves. The ability to understand the customer and act on how they feel will be the new frontier for innovation and will mark out those who win in a digital and consumer centric world. The banking industry has been impacted by the…

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With holiday season approaching, more and more people are leaving in-store travel agents behind and turning to online accommodation providers to get the best deal for their stay. We analysed over 5,000 online mentions of five of the most popular accommodation websites of the moment. Adoreboard’s emotion analysis tool Emotics analyses the mentions to uncover…

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The UK election debate took place on BBC on Wednesday evening (31st May). Prime Minister Theresa May was noticeably absent and was quoted as saying that her reason for skipping the event was that she would rather spend her time “taking questions and meeting people” on the campaign trail instead of “squabbling” with other politicians….

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Donald Trump is in the headlines again this week after a slew of controversial incidents, including Trump’s alleged collusion with Russia and the Comey memo. In summary, ex-FBI Director James Comey wrote a memo following a conversation he had with President Trump in February. Comey claims that Trump told him “I hope you can let…

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This week, UK Prime Minister Theresa May announced that a snap general election will be held on the 8th June. Seven weeks doesn’t leave the political parties with a lot of time to form and lead a strong campaign. We used our emotion analytics tool Emotics to analyse Twitter mentions relating to the surprise election…

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Pepsi’s Adorescore falls from 44 to -6 High levels of anger and disgust replace joy and trust Pepsi respond by removing “insensitive” ad According to Forbes, 75% of a company’s value is intangible, meaning that their most valuable asset is their good name, its brand and reputation. Adoreboard measures and benchmarks brand reputation and customer…

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According to Ofcom, 93% of the UK population own a mobile phone. With so many network providers out there competing for the title of Best Mobile Network, providing a great customer experience is vital. Positive customer experience promotes customer satisfaction and loyalty. Those who experience good service, receive good value deals and coverage are more…

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This week SSE announced that they would be hiking up their prices by 14.9%. With most energy companies doing the same, customers are deciding whether to switch or stick. We analysed the Twitter customer care channels of the companies in the UK to see who provides the best customer experience and which is worth the…

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