According to Ofcom, 93% of the UK population own a mobile phone. With so many network providers out there competing for the title of Best Mobile Network, providing a great customer experience is vital. Positive customer experience promotes customer satisfaction and loyalty. Those who experience good service, receive good value deals and coverage are more…

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This week SSE announced that they would be hiking up their prices by 14.9%. With most energy companies doing the same, customers are deciding whether to switch or stick. We analysed the Twitter customer care channels of the companies in the UK to see who provides the best customer experience and which is worth the…

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International Women’s day took place this week on the 8th March, and people took to Twitter to share their feelings and celebrations on the day. Days like International Women’s Day provide a great opportunity for brands to produce creative campaigns. Big companies such as Nike and Benetton went global with their campaigns highlighting gender equality…

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Good customer experience is vital for business success. Understanding a customer’s feelings and decisions can increase customer loyalty and improve their customer journey. Adoreboard specialises in emotion analytics, which provides a pathway to improve customer experience and loyalty. An essential new tool for businesses, our Emotics software can be used to analyse the emotion within…

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This week is the launch of the Adoreboard Customer Experience Index: UK High Street Banks report. Adoreboard has analysed UK bank customers’ tweets related to customer service for the last six months of 2016. The analysis reveals which banks provide the best and worst customer experience, and what aspects drive the emotional highs and lows…

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New research on the level of customer experience provided by UK high street banks reveals that TSB has the happiest customers! TSB, M&S Bank, Monzo, Metro and First Direct are among the best service providers, based on an analysis of emotions contained in Tweets sent to the banks by customers. Our analysis found that M&S…

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The Super Bowl took place last weekend, with over 100 million people tuning in to watch the New England Patriots take on the Atlanta Falcons. The massive viewership has created one of the most expensive advertisement time slots. Every year large companies spend millions of dollars carefully crafting ads with the goal of being noticed…

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With Netflix and Amazon original productions increasing in popularity, it isn’t surprising that tech giant Apple want to get on board. Apple Chief Executive Tim Cook revealed his plans to expand Apple TV with the introduction of some original content. Cook said that Apple will “participate in the changes that are going on in the…

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Last weekend millions of people around the world hit the streets in support the Women’s March, the first protest against the Trump presidency since the inauguration. Protesters marched holding signs saying things such as, “Love Trumps Hate”, “Not My President” and “The future is female”. The Adorescore We analysed mentions of the march on Twitter using Emotics,…

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  We are introducing a new feature of industry expert interviews to our blog. This week we sat down with Tom Holmes, who is the founder and chairman of Creativebrief, which is the leading provider of agency intelligence to brand marketers. Before, embarking on the Creativebrief journey, Tom spent over 20 years working with world leading…

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Later today Donald Trump will be inaugurated as the 45th President of the United States, taking over from one of the most popular and first “celebrity” president, Barack Obama. With the massive media coverage of this year’s election, we decided to take a look at the emotions behind Trump’s upcoming inauguration and Obama’s departure. We…

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It’s just one week until Donald Trump is inaugurated as the 45th President of the United States. Trump never seems to be out of the headlines, but this week has seen the President-elect under fire more than usual. With A-list celebrities publicly criticising him, his team’s apparent desperation for inauguration performers, alleged ‘fake news’ and…

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Christmas is officially over and the New Year’s resolutions have begun. With the overindulgence of the festive season, a health and fitness revamp is on the list for a lot of people. It’s no coincidence that gym memberships increase in January and brand new fitness fashion, accessories and cookbooks hit the shelves. Wearable fitness trackers…

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Top Tech Gifts of 2016

Struggling for last minute gift inspiration for Christmas? We analysed over 15,000 tweets to uncover the top 5 tech gifts of 2016! So if your have a tech obsessed friend or family member or simply want to treat yourself, this list is for you. Our emotion analysis software can take social data and find what…

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