The session will explore practical ways to help you craft brand stories that connect in the most human ways…

Based on a 12 month study by data scientists at Queen’s University Belfast the masterclass will examine the story of Nike & Rory McIlroy and how to use the power of emotion to bring people, influencers and brands together in ever more creative ways.

The session will explore practical ways to help you craft brand stories that connect in the most human ways. It will give you the practical tools for using data to tell more compelling brand stories which inspire and motive your target audience. More details to follow.

Social Media Week

London 14th – 18th September, 2015

Visit Social Media Week for details and tickets.

Adoreboard at Social Media Week, London 2015