Salesforce, Harvard Business Review, Deloitte Digital and The Drum feature in this month’s HX Roundup; the best in Human Experience from the past month or so…

 

Why brands need to design for human emotions

by Steve Whittington

Adoreboard customer AnalogFolk write in the Drum why brands need to design for human emotion by Steve Whittington, creative director. He calls for brands to think beyond a data driven approach to embed emotion as part of a fundamental shift towards humanizing the interfaces between what customers want and what brands deliver.


Elevating the human experience

In today’s digital age, people want to be treated like humans and less a part of a homogeneous corporate customer experience. Companies that put this into action by going beyond customer experience to elevating the human experience, are in a much better position to create meaningful customer interactions and drive better growth.


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Understanding Customer Experience

by Andre Schwager and Chris Meyer

Customer experience is the subjective response customers have to direct or indirect contact with a company. Companies need to bring every function together to have better impacts on their customer experience. With a cross functional customer experience management process, companies can discover which customers are prospects for growth and which require immediate intervention.


Making Customer Experience the Heart of the Enterprise

By Brian Solis

55% of executives in a recent Harvard Business Review Analytic Services survey said they believe it is impossible to provide great customer experience (CX) without providing great employee experience (EX).


That’s this month’s HX Roundup complete! 

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