Canadian insurance firms can’t sleep walk into high customer and claims costs by ignoring improving customer experience. Insights on the drivers of customer experience need to be more prescriptive. CX leaders in the insurance firms agree.  70% of leaders in insurance firms rate collection leveraging enhanced analytical capabilities to derive insights for faster and accurate decision-making as a top priority, according to Deloitte. A cross reference with PWCs CEO survey suggest that 1 in 3 leaders believe that Artificial Intelligence will be key to improving customer experience.  This article will provide you will the key steps on how you can leverage AI to improve CX.