We are extremely happy to announce that our growing team is about to grow a whole lot faster due to recent funding awarded by Halo Business Angel Network (HBAN). This is an exciting step for us as Adoreboard branches into new projects with global brands and agencies.
Our CEO Chris Johnston says: “Our software helps businesses unite their customer and employee experience to understand how well their brand is performing through the power of emotion AI. Enabling companies to identify key emotions expressed and deliver decision-ready insights for business impact.
“The HBAN process has been a real catalyst for this growth period in the company. We’ve signed several deals including (prior to release we can confirm which brands to include). This month, we relocated to a new office on Queen’s Street and that will support our growth in the years ahead. The new roles will be a mixture of sales and marketing, data analysts and engineering roles to help us expand our global presence further.”
He added: “The Business Angels we have worked with have brought a wealth of experience to the company and have provided us with opportunities to expand the business internationally.”
HBAN is a joint initiative of Enterprise Ireland, InterTradeIreland and Invest Northern Ireland, dedicated to the all-island promotion of business angel investment. The Forum allows companies from a wide range of sectors to pitch to angel investors for funding. Currently, there are over 50 registered members in Northern Ireland.
Michael Black, one of the business angels to invest in Adoreboard, said: “Adoreboard is an indigenous company that is changing the way brands market their products through innovative AI. I’m delighted to have invested in the company and look forward to sharing my experience in the tech sector with Chris and his team.”
This investment has come after an exciting year for the company including Forrester analyst recognition, big contract wins and being named as a Gartner Cool Vendor in Artificial Intelligence for Customer Analytics.
Brian Cummings, Investment Director at Clarendon Fund Managers, said: “The recognition by Gartner is a testament to the strength of the Adoreboard platform and this latest funding round will help the company transition through its next phase of growth”.