Adoreboard are delighted to announce today’s official beta launch of Toneapi, the emotion analysis tool used to analyse millions of tweets during the UK General Election. And you can get free instant access via Product Hunt…

Well known brands like Unilever, Three Mobile, Johnnie Walker and Easyjet have also experimented with the technology…

In one study, global airline Easyjet optimized email content for specific types of emotions and benefited from the insight that it could increase click through rate by 10 per cent.

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You can sign up for the beta waiting list at www.toneapi.com or Find Toneapi on Product Hunt