Case Study
AnalogFolk: Increasing brand consideration globally by 2%
Enabling AnalogFolk to increase buying behaviour across their client’s business
Results
Optimised cost per clicks by 50%
Reduced bounce rate on content by four times
A 2% increase in brand consideration
Background
AnalogFolk is a global digital creative agency that provides data intelligence and builds brand experiences for top brands such as Nike and BT.
Challenge
- Transform the efficiency and effectiveness of new consumer acquisition
- Create new content and targeting that aligns with the consumer’s needs
- Establish emotional motivators for engagement and purchasing, before prospective customers even enter the store
Solution
Adoreboard’s data analysis enabled AnalogFolk to recognise and understand how consumers’ emotional responses impact buying behaviour.
The Analysis also found that the ‘mood’ of the customer was key, and would drive them to act in three ways: respond, engage or purchase. With this new knowledge, AnalogFolk tailored content to consumer needs, identified scalable emotions, and used the actionable insights to generate creative content and targeting based on emotional intent.
![Picture of MARK BARRY, GLOBAL HEAD OF DNA]()
With Adoreboard’s emotion analysis it has been proven that relevant, creative content is a more efficient, more effective and a more scalable way to create brand experiences.
