Case Study

Slack

Enabling Total Media to increase emotional responses to Slack

shield icon

Differentiation of creative to maximise brand awareness

chat icon

Optimisation of messaging based on key emotional responses identified

heart icon

A customer journey revealing key moments of joy and trust

Background

Background

Total Media is a behavioural planning agency who advise Slack on its brand strategy as it continues to rapidly grow across the world.

Slack is used by millions of people as a collaboration hub and is the fastest growing business application in history.

Challenge icon

Challenge

  • Define the messaging strategy for Slack as it expands into new markets
  • Map the customer journey to understand key emotions to optimise engagement
  • Generate higher brand awareness to drive adoption of Slack
Solution icon

Solution

Adoreboard data analysis enabled Total Media to understand the competitive landscape and the customer journey for people seeking to communicate better when collaborating.

The analysis identified the key emotional responses to the Slack brand by understanding the emotional triggers. These Decision Ready Insights formed the basis for creating a brand strategy for expanding into new markets. Ultimately enabling Total Media to create a creative campaign to activate key emotions.

Picture of Phill Palmer, Head Of Customer Experience at Total Media

I would say I am pretty opinionated when it comes to platform choice – we have access to many as a global media agency. When it comes to measuring emotion in Customer Experience, Adoreboard is simply superior.

Phill Palmer, Head Of Customer Experience at Total Media

Increase emotional responses with Adoreboard's Emotics Platform