This month brings the official launch of the Adoreboard CX Academy. The academy is being officially launched at a special event on December 6th by Alex Genov from CX heavyweight Zappos.

What is the CX Academy?

The CX academy is Adoreboard’s educational hub created to bring together both Customer Experience leaders and enthusiasts. The mission of the academy is to educate, inform and inspire readers to unleash the full potential of their customer experience efforts and to improve their business performance by leveraging CX.

What’s in store:

  • CX leaders will come together to share their knowledge and expertise during live webinars, interviews, speaker events and guest articles.
  • Through a partnership with Data Scientists at Queen’s University Belfast the CX academy will educate on new emerging practices in CX, AI and analytics.
  • Latest industry CX analysis reports highlighting how brands are performing through emotion analysis.

Why is CX important?

Customer satisfaction and loyalty are directly influenced by the emotions and experiences they share with a brand. Customers don’t just purchase products they purchase the experience. The experience is what determines whether they return to the brand again. According to McKinsey, 70% of buying experiences are driven by how the customer feels they are being treated.

The CX academy is a place for sharing experiences with CX and new emerging trends. Please get in touch if you would like to collaborate: Hello@adoreboard.com