Don't Leave Part of the Picture Out. Measure Emotion Not Sentiment.

With Adoreboard, it takes less than 24 seconds to analyse 1,000 customer comments unearthing rich, valuable insights on the drivers of emotional intensity. Create Decision Ready Insights slides & share in a click.


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14 Day Trial

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Upload Your Own Dataset or Try Our Sample Data.


Get to the Heart of ‘Why’ Just Like These Brands

Let me show you in 1 minute 46 seconds how easy it is to turn raw unstructured comments into 3 compelling Decision Ready Insights. No code, no training and no manual analysis required.

Let Me Show,

Not Tell

Get answers instantly. No AI training required, no messing around. Say goodbye to manual analysis in excel. Say hello to more time with your dog or kids.

Speed to Insight, Speed to Value.

Sentiment analysis is redundant. Only emotional intensity unearths key drivers. Measure accurately and consistently how your customers or employees feel.


'Human Emotion'

One click insights, easily downloaded for impactful presentations. You’ll get to why faster with our next generation text analysis. 

Get in Front and Give Them 'Why'

Grow Sales by Solving Journey Pain Points. Map the journey to understand key emotions triggered at each stage for improvements.

Use Predictive AI to Increase Impact of Actions. Link emotion to key business metrics like NPS to predict impact of resolving issues

Replace Manual Analysis an Accurate Strategic Picture. Use SWOT to automatically understand what threats to eliminate

Automatic Benchmarking New Insights Beyond Your Brand. Uncover defining emotions driving rival’s brand performance

Share Insights in a Click. Automatic insight cards are specifically designed for PowerPoint, tried and tested with global brands.

Trend Detection for Events Triggered by Emotional Intensity. Identify and predict drives of consumer & employee behaviours.

Key Features to Deliver Business Value

2.5 Point Increase in NPS Score. “Super Fast, accurate & actionable”

Jeffrey Wood - Healthscope Australia

"Increasing speed to Insight on NPS verbatim by 75%"

Warwick Burton - 

Telstra Wholesale

Gartner Cool Vendor Report

Employee Experience Management Best Practices

Forrester 2019 Report

Gartner & Forrester both agree we’re a market leader

Why Our Customers Love Us

Cool Vendors in AI for Customer Analytics

Understand the Drivers of Emotional Intensity

Unearth insights by pinpointing the specific themes that drive emotional intensity across 8 Emotional Indexes with precision and consistency.

Action starts by quantifying the drivers of emotion. Our in-built predictions help you know the impact. Insights can be prioritised, customised and shared. 

Automatic Decision Ready Insights

Upload or Integrate Your Data

With Adoreboard your data is secure. Upload CSV, XLS or TXT. Automatically integrate comments collected by Qualtrics, Zendesk or Survey Monkey.

3 Steps to Decision Ready Insights




Measure Emotion with 8 Indexes

Simple & Transparent Pricing

Only $289 per month, paid by credit card and can be cancelled anytime

Benchmark Analysis

SWOT Analysis

Customer Journey Mapping

Predictive Analysis (e.g. NPS)

Presentation Friendly Reports

Import up to 15 million characters p/m

Trend Detection

Benchmark up to 6 brands

Easy data upload (TXT, CSV and XLSX)

Integrate with Qualtrics, Zendesk and SurveyMonkey

Starter Plan


Special Discount

Per Month

Automatic Shareable Insights

Upload and Analyse 15 Million Characters for Free

30 Minutes of Specialist LIVE Training

Invite Only Webinars for Use Cases & Pro Tips!

Amazing Support

What You Get in the 14 Day Trial

Full Access to ALL Features

Andrew Alldis. Workplace Experience, Human Data Lead, JLL

"I love the present and download feature, it really makes my life a lot simpler and speeds up my process"