Adoreboard provide fully-managed Scorecard reporting as part of our Services offering. We use our Emotics™ product on behalf of Marketing Agencies, major brand comparison, daily political reporting and executive team dashboards.
From time to time we encounter a company with a team that includes skilled Data Analysts. If this sounds like you, read on or contact us for a demo today.Contact us for an Emotics™ demo
Emotion Analysis is a pathway to improving customer experience and loyalty. Our emotion analysis identifies the feelings expressed and the topics driving those feelings.
Any text can be uploaded to Emotics for full emotion analysis. Once analysed, Emotics provides a user friendly way to pull actionable insights from the data.
An overall Adorescore is generated to provide an overview of the tone of the analysed content on a scale of -100 to 100.
The higher the score, the more positive the emotion intensity of the content. This result alone makes Sentiment Analysis obsolete and it’s only the initial stepping stone to the real business insights.
Emotics allows the user to delve deeper into the content with a score on each of the 8 indexes.
Each indexes is further broken down to show emerging topics from the analysed content that drive each emotion and snippets of text that contribute to these topics. For example an analysis for an airline might have topics driving anger such as flight delays or bad customer service. Whilst, joy could be driven by a customer being upgraded or having a pleasant inflight experience.
“Topics and Snippets” functions provide the user with clear insights into what is driving each emotion in the content and allow users to create actions using these findings.
"Emotion analysis and the platform provided by Adoreboard provides the lens in which you can see a patient and the condition they suffer in a different light. Insight based on emotion, whereby you can connect emotions to the themes which drive these gives the most compelling answer, I’ve seen to why patients feel a certain way. This translates into a more an effective and efficient way to educate, persuade and motivate an audience.”Emily Brooks, Head of Digital, McCann Health
“The data insights generated by Adoreboard not only provided the spark for the creative but provided the evidence to underpin the creative in a fresh and unique way. Ultimately, Adoreboard’s analysis was a contributing factor in a major client win.”Matthew Fitzsimons Strategy & Innovation Director at Havas Helia
“Emotions play an increasingly important role in understanding customer preferences enabling brands to create content, which aligns more closely with these. Using Adoreboard we can create new creative outcomes and messaging which is more accurate or leads to impactful communication that people respond to in a more empathic way."Mark Thomson, Head of Data at Havas helia
“At Conran Design Group, we’re using Adoreboard as an effective way to understand the emotional performance of content for clients such as Cancer Research UK. It’s become an essential tool for us, we can test creative ideas and see instantly how we can achieve better results. ”Jamie Neale, Design Director, Conran Design Group
“With Adoreboard’s emotion analysis we can understand the mood of consumers on an ongoing basis and have proven by measuring emotional responses to relevant creative content that it is a more efficient, more effective and more scalable way to create brand experiences which resonate more clearly with customers.”Mark Barry, Global Head of DNA, Analogfolk