Brand Empathy

Measure how your customers really feel about your brand

Why Brand Empathy?

Understand the key emotions that customers feel when they engage with your brand, making sure your communication and CX aligns with the reality of how you make your customers feel.

360 view of customers

Get a 360° view of your customer base

Understand exactly how your customers feel about your brand and why

Based on a proven framework of Plutchik’s Wheel of Emotions and trusted by global brands

uncover key emotions

Uncover key emotions

Understand the key emotions your brand really represents

Measure the intensity of emotions expressed towards your brand and reveal your next best action to improve

make informed decisions

Make informed decisions

Discover how your brand can tailor offerings to meet customer needs

Mapping emotions to themes automatically prioritises the actions that need to be taken and decisions that need to be made

A leading European transport company reduces detractors by 74% by tackling customer anger

How we do it

Get the insights yourself via our Emotics platform or let our team of data analysts do it for you

Emotics platform

Enables your team to discover customer emotions and themes that are driving them.

Learn more about Emotics

Insight as a Service

Delivers a complete insight service that takes you from data to business answers in days.

Learn More About Our Solutions

Find out how we can help improve engagement and adoration for your brand

Discover other Solutions

Customer Experience

Act on decision-ready insights that explain why customers feel a certain way with steps to improve CX.

Employee Experience

Identify how employees feel to drive engagement, reduce attrition and attract the best talent

Competitor Benchmarking

Benchmark performance against competitors to learn how to differentiate and compete for better CX

Swot Analysis

Apply emotion analysis for turning CX insights from SWOT into an innovative business strategy

Customer Journey Mapping

Map how your customer feels at every point of the customer journey to optimise loyalty