Customer Experience
Act on decision-ready insights that explain why customers feel a certain way with steps to improve CX
Swot Analysis
Uncover your brand’s strengths, weaknesses, opportunities and threats
Why SWOT Analysis?
SWOT provides the strategic lens to view customer or employee experience from the human perspective, based on emotional responses.
Surface your strengths
Strengths are aspects of your HX that generate emotions like ecstasy and trust in high volumes
Maximise the themes that generate the most customer and employee delight to offset weaknesses
Build on opportunities for growth
Opportunities are aspects of your HX that generate emotions like admiration, but in low frequency
Capitalising on opportunities can lead to a big boost in your brand, encouraging future growth
Transform your weaknesses
Weaknesses are aspects of your HX, be it customers or employees, that generate emotions like rage and anger in high volumes
Address or offset your weaknesses before they further damage brand reputation
Control your threats
Threats are aspects of your HX that generate emotions like disgust and sadness, but in low frequency
If action isn’t taken and threats are allowed to spiral, they may become some of your brand’s biggest weaknesses in the future
How we do it
Discover the insights yourself via our Emotics platform or let our team of data analysts do it for you
Emotics platform
Enables your team to discover customer emotions and themes that are driving them.
Learn more about EmoticsInsight as a Service
Delivers a complete insight service that takes you from data to business answers in days.
Learn More About Our Solutions
Prioritise your HX improvements
with Emotics SWOT Analysis
Discover other Solutions
Employee Experience
Identify how employees feel to drive engagement, reduce attrition and attract the best talent
Competitor Benchmarking
Benchmark performance against competitors to learn how to differentiate and compete for better HX