Swot Analysis

Uncover your brand’s strengths, weaknesses, opportunities and threats

Why SWOT Analysis?

SWOT provides the strategic lens to view the customer experience from the perspective of the customer, based on emotional responses.

surface your strengths

Surface your strengths

Strengths are aspects of your CX that generate emotions like ecstasy and trust in high volumes

Maximise the themes that generate the most customer delight to offset weaknesses

opportunities for strength

Build on opportunities for growth

Opportunities are aspects of your CX that generate emotions like admiration, but in low frequency

Capitalising on opportunities can lead to a big boost in your brand, encouraging future growth

transform your weaknesses

Transform your weaknesses

Weaknesses are aspects of your CX that generate emotions like rage and anger in high volumes

Address or offset your weaknesses before they further damage brand reputation

control your threats

Control your threats

Threats are aspects of your CX that generate emotions like disgust and sadness, but in low frequency

If action isn’t taken and threats are allowed to spiral, they may become some of your brand’s biggest weaknesses in the future

Enabling AnalogFolk to increase buying behaviour across their client’s business

How we do it

Get the insights yourself via our Emotics platform or let our team of data analysts do it for you

Emotics platform

Enables your team to discover customer emotions and themes that are driving them.

Learn more about Emotics

Insight as a Service

Delivers a complete insight service that takes you from data to business answers in days.

Learn More About Our Solutions

Prioritise your CX improvements
with Emotics SWOT Analysis

Discover other Solutions

Customer Experience

Act on decision-ready insights that explain why customers feel a certain way with steps to improve CX.

Employee Experience

Identify how employees feel to drive engagement, reduce attrition and attract the best talent

Competitor Benchmarking

Benchmark performance against competitors to learn how to differentiate and compete for better CX

Brand Empathy

Use our measurement framework to create an action plan for closing gaps in brand empathy

Customer Journey Mapping

Map how your customer feels at every point of the customer journey to optimise loyalty