Why emotion will drive your customer strategy in the year ahead, with special guest Ben Silcox.

This webinar has now ended but you can download the slides here .

Hosted by Adoreboard, this webinar will address:

– why emotion analysis will be key to customer experience in 2017

– how you can apply emotion intelligent insights to customer experience in 2017

This is an essential introductory webinar for data analysts, insight teams or anyone interested in improving customer experience.

In 2017, there will be a new kind of businesses: a kind that doesn’t continue use the logic of ‘touchpoints’, ‘goals’ and ‘conversions’ but who acts on what really drives people: emotion. But how do you use emotion to create better customer experience?

Ben Silcox, founding partner of Cauliflower lays out why emotion is key to delivering far better customer experiences and how analysts to strategists can start using emotion analysis to drive their customer experience strategy in 2017.

Ben has advised brands such as Unilever, Lucozade and Diageo in roles as Chief Digital and Data Officer with world leading agencies AnalogFolk and Havas. At Havas, Ben led the Unilever Global Data and CRM account and also sat on the global digital leadership team for Dove, Surf & Simple and easyJet.