28th July 2020, 10am PST / 6pm BST

Featuring guest Rick J. Kaufman, APR — crisis communications leader

Rick J. Kaufman, APRRick is the Executive Director of Community Relations and Emergency Management for Bloomington (Minnesota) Public Schools. He is a nationally respected consultant and trainer on emergency management and crisis communications, having worked in public schools and emergency management for more than 30 years.

Author of The Complete Crisis Communication Management Manual for Schools, Rick has served as an expert at the We Are Columbine: 20 Years Later symposium, Minnesota School Law Conference, Wisconsin School Safety Summit and former U.S. Senator Al Franken’s School Safety Summit.

Schools around the world, impacted by COVID-19, are making plans to reopen their doors. Understanding the drivers of students, teachers, and staff emotions using the latest qualitative data is key.

Rick Kaufman shares practical examples of how they use text analytics and emotion AI to analyse qualitative data to understand staff and parents emotions. And how they then use the insights to understand what the school systems need in order to reopen safely during COVID-19.

This live webinar includes:

  • Step-by-step walkthrough of unlocking insight from Emotion AI.
  • Practical examples showing how to understand staff and parents.
  • Lessons learned on approaching school re-opening.

Complimentary access to Emotics + Qualtrics integration for 14 days will be provided to all attendees.