Turn customer and employee data into decision ready insights

Adoreboard uses emotion AI to unify human experiences for better business outcomes

Human Experience Insights

Human Experience (HX) represents the collective experiences and emotions that a person feels when dealing with any organisation or brand.

HX Human Experience Framework

Adoreboard provides the definitive way to measure Human Emotion.

Great Brands Measure Emotions

How does it work?

Measure, unify and transform your customer and employee experiences by going beyond the ‘what’ to ‘why’ at speed.

Emotics Platform

Get hands-on with the emotional analysis AI platform that unearths what drives your customer and employee behaviour and why.

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Take a step back and let Adoreboard analysts deliver human experience insights that take you from raw data to business answers.

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Emotion analytics for better HX

Our customers use Adoreboard to measure and improve Human Experience through root cause analysis - going beyond ‘what people do’ to ‘why they do it’.

Customer Experience

Act on decision-ready insights that explain why customers feel a certain way with steps to improve CX
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Employee Experience

Identify how employees feel to drive engagement, reduce attrition and attract the best talent
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Competitor Benchmarking

Benchmark performance against competitors to learn how to differentiate and compete for better HX
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Swot Analysis

Apply emotion analysis for turning HX insights from SWOT into an innovative business strategy
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Brand Empathy

Use our measurement framework to create an action plan for closing gaps in brand empathy
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Customer Journey Mapping

Map how your customer feels at every point of the customer journey to optimise loyalty
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Adoreboard named Gartner Cool Vendor in Customer Analytics 2019

Gartner Cool Vendor 2019

The Emotics Platform

Emotics is the HX measurement platform that links the emotional intensity found in unstructured text with the themes that matter most.

Upgrade your Analytics

Unlike other text analytics tools, Emotics does not rely on rules and goes beyond sentiment. Upgrade your analytics to gain insight faster and reveal more from new and existing data such as...

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NPS Verbatim

Enable your Voice of the Customer analysis to go beyond the typical insights gained from NPS or CSAT text responses and get to the why’.

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Ratings and Reviews

Identify the feelings and themes driving reviews to understand what exactly is contributing to the sales performance of your product based on customer generated content.

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Helpdesk Tickets

Discover the key issues driving emotional response in order to prioritise support areas and reveal opportunities to improve customer experience.

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Featured Reports


United Airlines Report: How Human Experience Impacts the Bottom Line

We all remember the United Airlines “involuntary deboarding” scandal of 2017, where a video showing Dr David Dao being...

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Lauren Harris

The Power of Emotions: EX Pensions and Responsible Investment for Generation DC

This report, co-authored with Franklin Templeton, focuses on employee experience (EX) in terms of pensions and responsible investment, however...

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Carley Morrow

EX Measurement Best Practices (Forrester Report)

According to Forrester’s latest report, most companies who invest in employee experience (EX) invest so much of their time...

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Carley Morrow

Case Studies


Unilever measured emotional responses of two product prototypes to improve customer experience and product innovation

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Three Mobile

Three Mobile increased brand trust by 53% leading to increased sales

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Forresters' The Future of CX Measurement
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What our clients say about us

The Latest

HX Academy

Text Analytics

What is Text Analytics? Text Analytics is extracting insights and meaning from any written text. Text Analysis...

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Lauren Harris

Qualtrics Integration: Upgrade EX management with advanced text analysis and emotion AI

7th April 2020, 4pm BST You’ve worked hard to collect customer & employee feedback with Qualtrics –...

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Carley Morrow

Coronavirus Update: #stayhome #savelives & remote working

In line with government regulations we have closed our office until it is safe to reopen. We...

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Chris Johnston

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