We unlock valuable Customer Experience insights and Emotional Motivators to enhance Brand and Business Performance

Used by Adoreboard’s team of consultants, or in the capable hands of your in-house analysts, our data-crunching Emotics software provides world leading emotion analysis for strategists, data analysts, brand performance executives, customer care and marketing executives.

Adored by

We specialise in Emotion Analytics, a pathway to improve customer experience and loyalty. Our emotion analysis identifies the feelings expressed and the topics driving those feelings.

With Adoreboard and our Emotics™ software, you can analyse your own data, competitor data, or compare it to industry benchmarks.

How it works

Source

Take data from social networks, surveys, press, blogs, or source data from dozens of social listening tools (such as Netbase, Brandwatch, Sysomos, Sprinklr, Crimson Hexagon).

Process

Run it through our Adoreboard Emotics™ engine.

Analyse

Turn it into evidenced, actionable insights, with the help of our 8 individual emotion indexes and topic analysis.

Action

Apply these insights to solve business problems, improve customer experience and make informed decisions.

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Actionable Insights

A few examples of outcomes from our Emotics™ product

ACME LTD SCORECARD

Emotion Analysis of How People Feel Towards Acme LTD

Product: Emotics™

Our intelligent Emotics™ technology analyses content on a 100 point scale across 8 separate emotion indexes. Comparative analysis can be used to perform root cause analysis on business performance over time or against competitors.

Adorescore
23
+5
  • Joy
    28
    +7
  • Trust
    30
    +2
  • Interest
    27
    +13
  • Surprise
    8
    -12
  • Sadness
    25
    +10
  • Disgust
    23
    +2
  • Anger
    22
    +2
  • Fear
    12
    -18

Emotion Themes Driving Disgust, Sadness and Anger

Consultancy: Insight as a Service

Using Emotics™, we transform your raw data into insights for business improvements. Our emotion analysis unlocks new insights into your customers’ emotions and the motivations for decision making.

 

We unearth emotional themes you can action by discovering why customers express emotions. With 80% of customer decisions driven by emotions – you simply must understand how people feel about your brand.

  • Gamer Experience

    @ACME FIX YOUR DAMN SERVERS


    @ACME When will it be up and running? It let me on for an hour and now it's down again.
    @ACME how long is "some time", how long do I have to wait to play games that I PAID for on my own device. This is ridiculous.


    @ACME My ACME randomly shuts down. It's not every day but maybe every 4-5 days. What could be the issue? Live chat is down
  • Waiting Game

    @ACME Terrible customer support, 40 min wait on the phone, no chat option, and no response on twitter. Weak

    @ACME I was told to wait 24 hours TWO WEEKS ago for a forced password reset. Your chat support is no help. Fix this please

    @ACME Can you send me the email to change my password so I can play? I've been waiting for hours and am running out of time.
  • Poor Customer Support

    Extremely disappointed with @ACME customer service after today, little to no help

    @ACME your customer service is DISQUSTINGLY BAD!! #sortitout
    @ACME Why you don't answer any tweets?

    @ACME fix your broken links on your useless "support" forums. It's not a placeholder for true customer service.

    @ACME please answer me! I have sent two dm yesterday no response horrible service
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Don't just take our word for it

Beyond NPS: to Decision Ready Insights

10am, Thu 17th August WITH GUEST SPEAKER JAMES DODKINS CCO, BP GROUP If Net Promoter Score answers what has happened, we answer “why”. The rise of the “activist customer” – whereby customer feedback and customer decision operate in a more instantaneous and active environment – means customer journey to purchase, retention and loyalty has been dramatically been…

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Blog

Emotion Analysis on what is being shared online, and why it matters

Not so Super…markets: Top 5 Supermarkets for Customer Experience

Supermarkets play a huge role in everyday life and for many people it can even be classified as a social event. However, they may not be as super at customer experience as you might think! It is vital for supermarkets to understand their customers and ensure they are providing a positive customer experience to increase…

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Digital DNA 2017: The Increasing Role Data Plays in Marketing

This year Adoreboard took part in a panel at Digital DNA hosted by the Queen’s University Belfast’s Chief Executive’s Club discussing the increasing role that data plays in marketing. Digital DNA is Ireland’s leading business and technology event held in Belfast. Launched on the floor of the New York Stock Exchange in 2013, it’s doubled…

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Food For Thought: Top 5 UK Fast Food Outlets

2017 has seen its fair share of food trends. Instagrammers would happily have you believe that we’re all at home eating purple kale and zucchini noodles. The reality is that the fast food giants are not going away anytime soon. In the UK alone, the fast food industry is worth tens of billions of pounds….

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