Unlock customer emotions
& turn into actionable insights

World leading emotion analysis for strategists and data analysts

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Emotion Analysis: Business Performance Improvement

We specialise in Emotion Analytics, a pathway to improve customer experience & loyalty. Our emotion analysis identifies the feelings expressed & topics driving those feelings.

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Emotion Analysis: the next wave of innovation

Take data from social networks, surveys, press, blogs, or source data from dozens of social listening tools (such as Netbase, Brandwatch, Sysomos, or Sprinklr).

Run it through our Adoreboard engine….

And turn it into evidenced, actionable insights, with the help of our 8 individual emotion indexes, topic analysis and explanations.

Apply these insights to solve business problems, improve customer experience and make better decisions.

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The Adorescore

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Emotional Indexes

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Topic Extraction

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Action & Impact

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Don't just take our word for it


Emotion analysis on what is being shared online, and why it matters

Obama: More Trusted than Trump?

Later today Donald Trump will be inaugurated as the 45th President of the United States, taking over from one of the most popular and first “celebrity” president, Barack Obama. With the massive media coverage of this year’s election, we decided to take a look at the emotions behind Trump’s upcoming inauguration and Obama’s departure. We…

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Donald Trump: The Effect of Continued Scandal

It’s just one week until Donald Trump is inaugurated as the 45th President of the United States. Trump never seems to be out of the headlines, but this week has seen the President-elect under fire more than usual. With A-list celebrities publicly criticising him, his team’s apparent desperation for inauguration performers, alleged ‘fake news’ and…

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Top 5 Fitness Trackers of 2017

Christmas is officially over and the New Year’s resolutions have begun. With the overindulgence of the festive season, a health and fitness revamp is on the list for a lot of people. It’s no coincidence that gym memberships increase in January and brand new fitness fashion, accessories and cookbooks hit the shelves. Wearable fitness trackers…

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Case Study

Adoreboard’s emotionally intelligent insights provide a unique layer of understanding of the emotional dynamics of how people interact online.

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Case Study

By using Adoreboard Forma was able to increase open and click through rates by understanding the language that drives action.

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