Customers Experience Emotion.
Measure up!

Unlock Decision Ready Insights on how customers & employees feel and why

Who are Adoreboard?

Adoreboard reveals the 'unknown unknowns' to transform Customer Experience with Emotionally Intelligent Insights.

Emotics Platform

Enables your team to discover customer emotions and the themes that are driving them.

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Delivers a complete insight service that takes you from data to business answers in days.

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Great Brands Measure Customer Emotions

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Forresters' The Future of CX Measurement
features Adoreboard

Customer Analytics for Better CX

Our customers use Adoreboard to improve CX through root cause analysis and optimising the emotions that matter most. Here’s how they do it.

Customer Experience

Act on decision-ready insights that explain why customers feel a certain way with steps to improve CX.
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Employee Experience

Identify how employees feel to drive engagement, reduce attrition and attract the best talent
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Competitor Benchmarking

Benchmark performance against competitors to learn how to differentiate and compete for better CX
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Swot Analysis

Apply emotion analysis for turning CX insights from SWOT into an innovative business strategy
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Brand Empathy

Use our measurement framework to create an action plan for closing gaps in brand empathy
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Customer Journey Mapping

Map how your customer feels at every point of the customer journey to optimise loyalty
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Case Studies


Enabling Havas to reposition The Co-Operative Bank as a customer-led ethical bank

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Unilever measured emotional responses of two product prototypes to improve customer experience and product innovation

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What our clients say about us

Latest insights


The Emotional Reaction from the Christmas Ads 2018

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Darragh Lee

Key to Customer Centricity: Takeaways from Alex Genov’s Zappos Keynote

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Lauren Harris

Alex Genov from Zappos Launches the Adoreboard CX Academy

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Lauren Harris

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