Emotionally Intelligent Insights

“The data insights generated by Adoreboard not only provided the spark for the creative but provided the evidence to underpin the creative in a fresh and unique way. Ultimately, Adoreboard’s analysis was a contributing factor in a major client win.”

“Adoreboard represents the next generation of social intelligence for Agencies. Understanding customer experiences through an emotional lens generated from the Adoreboard engine provides the actionable insights that we've all been waiting for.

“We’re using Adoreboard as an effective way to understand the emotional performance of content. It’s become an essential tool for us, we can test creative ideas and see instantly how we can achieve better results for our clients. We’re using the platform to provide a simple and effective way to understand digital campaign performance that produces measurable outcomes through a meaningful metric.”

“It has given us fresh insights into our trainee recruitment and as a result we are looking at areas we can change to make their experience with the Freshfield’s brand, even if it’s a no when it comes to the end of their application, a positive one. It’s simple. We’re not into Big Data – we just want some data and use that to change the way we do things."

“Adoreboard added tremendous value during the UK Elections by helping Press Association understand more deeply exactly what kinds of conversations were being talked about along with the emotions Twitter users associate with which candidate. Adoreboard made it simple for us to get the most from the platform allowing Press Association to turn the insights into stories."

“By using Adoreboard, Forma was able to increase open and click through rates by understanding the language that drives action. By being in control of this we were able to optimise content and drive the right action ensuring an enhanced effectiveness of our communication to members. Forma will now be using Adoreboard in its digital public engagement resources to further explore how to make language as accessible and engaging as possible."

“Social media-enabled campaigns have the advantage of targeted messaging, at low cost and extensive reach but we know little about its effectiveness when it comes to public health. Using Adoreboard we successfully obtained critical data in relation to people’s attitudes and behaviours when it comes to skin cancer. As a result we are able to explore how emotions in Twitter data could contribute towards skin cancer prevention in social media campaigns and how messages of a public health focus spread through social media."

“Emotions plays an increasingly important role in understanding customer preferences enabling brands to create content, which aligns more closely with these. Using Adoreboard we can create new creative outcomes and messaging which is more accurate or leads to impactful communication that people respond to in a more empathic way."