Turn customer and employee data into decision ready insights

Adoreboard uses emotion AI to unify human experiences for better business outcomes

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Human Experience Insights

Human Experience (HX) represents the collective experiences and emotions that a person feels when dealing with any organisation or brand. Adoreboard provides the definitive way to measure Human Emotion.

Great Brands Measure Emotions

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How does it work?

Measure, unify and transform your customer and employee experiences by going beyond the ‘what’ to ‘why’ at speed.

Emotics Platform

Get hands-on with the emotional analysis AI platform that unearths what drives your customer and employee behaviour and why.

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Insight-as-a-Service

Take a step back and let Adoreboard analysts deliver human experience insights that take you from raw data to business answers.

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Emotion analytics for better HX

Our customers use Adoreboard to improve human experience (HX) through root cause analysis - going beyond ‘what people do’ to ‘why they do it’.

Customer Experience

Act on decision-ready insights that explain why customers feel a certain way with steps to improve CX
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Employee Experience

Identify how employees feel to drive engagement, reduce attrition and attract the best talent
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Competitor Benchmarking

Benchmark performance against competitors to learn how to differentiate and compete for better HX
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Swot Analysis

Apply emotion analysis for turning HX insights from SWOT into an innovative business strategy
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Brand Empathy

Use our measurement framework to create an action plan for closing gaps in brand empathy
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Customer Journey Mapping

Map how your customer feels at every point of the customer journey to optimise loyalty
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Adoreboard named Gartner Cool Vendor in Customer Analytics 2019

Gartner Cool Vendor 2019

The Emotics Platform

Emotics is the HX measurement platform that links the emotional intensity found in unstructured text with the themes that matter most.

Adoreboard Emotics Results window

Competitor Benchmarking

Generate powerful benchmark and comparison reports across multiple datasets.

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360 Integration

Drag and drop any dataset from any source or connect and import from other platforms.

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Adoreboard Emotics swot window

SWOT Analysis

Take a strategic view of your customer or employee experience through SWOT.

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Adoreboard Emotics Datasets window

Organise and Analyse

Quickly organise and query your datasets using folders, stop words and advanced search.

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Emotion analytics tool for CX HX - advanced search

Advanced Search

Boolean operators and modifiers enable you to query data and segment into new datasets. Search queries can be saved for speedy re-use.

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Upgrade your Analytics

Unlike other text analytics tools, Emotics does not rely on rules and goes beyond sentiment. Upgrade your analytics to gain insight faster and reveal more from new and existing data such as...

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NPS Verbatim

Enable your Voice of the Customer analysis to go beyond the typical insights gained from NPS or CSAT text responses and get to the why’.

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Ratings and Reviews

Identify the feelings and themes driving reviews to understand what exactly is contributing to the sales performance of your product based on customer generated content.

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Helpdesk Tickets

Discover the key issues driving emotional response in order to prioritise support areas and reveal opportunities to improve customer experience.

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Case Studies

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Havas

Enabling Havas to reposition The Co-Operative Bank as a customer-led ethical bank

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Easyjet

Easyjet used emotion analysis to predict a 13% increase in content click-through rate

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Forresters' The Future of CX Measurement
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What our clients say about us

Adoreboard’s emotion analysis is priceless, it helps our senior executives drive action from NPS data quicker than ever before.

Alan Haidar, Customer Experience Manager

With Adoreboard’s emotion analysis it has been proven that relevant, creative content is a more efficient, more effective and a more scalable way to create brand experiences.

Mark Barry, Global Head of DNA

When it comes to harnessing emotion to improve customer experience, Adoreboard is a true innovator.

Yannis Kotziagkiaouridis, Global Chief Analytics Officer

Adoreboard is unique in the CX space and the only platform that I’ve come across in my experience that delivers ‘Decision Ready Insights’ in a fast, accurate and accessible way.

Emily Brooks, Head of Digital

Using a tool like Adoreboard, which goes that extra mile in terms of understanding customer experience and customer emotion, starts to set us apart from other agencies.

Gianfranco Cuzziol, Director of CRM and Data

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