Turn customer emotions
into actionable insights

World leading emotion analysis for strategists and data analysts

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Business Impact

We specialise in Emotion Analytics, a pathway to improve customer experience & loyalty. Our emotion analysis identifies the feelings expressed & topics driving those feelings.

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Emotion Analysis: the next wave of innovation

Take data from social networks, surveys, press, blogs, or source data from dozens of social listening tools (such as Netbase, Brandwatch, Sysomos, or Sprinklr).

Run it through our Adoreboard engine….

And turn it into evidenced, actionable insights, with the help of our 8 individual emotion indexes, topic analysis and explanations.

Apply these insights to solve business problems, improve customer experience and make better decisions.

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The Adorescore

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Emotional Indexes

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Topic Extraction

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Action & Impact

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Don't just take our word for it

Upcoming Webinar

How to use emotion for business advantage in 2017

“Your brand is what other people say about you when you’re not in the room” (Jeff Bezos). Emotion Analysis can unearth the hidden, gold nuggets that will make the difference to your business strategy.

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Emotion analysis on what is being shared online, and why it matters

£5 Note: Not Suitable for Vegetarians

The Bank of England released their new and “improved” £5 notes in September. The new polymer notes are stronger, safer and better for the environment than the original notes. However news broke this week that the new notes were not vegetarian friendly. The new notes contain tallow, derived from mutton or beef fat, which is…

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Spotify v Apple Music Advertising: Who’s Top of the Charts?

Online music streaming services are rapidly increasing in popularity, with millions choosing to stream music from an extensive online library rather than purchasing and downloading songs. The two giants in the online music streaming world are Spotify and Apple Music. Swedish company Spotify are the original popular streaming service, launched 8 years ago with Apple…

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The Battle of the Christmas Ads: The Top Ten

Last week we analysed four of the most talked about Christmas ads of 2016 (Read the blog post here). This week we decided to update our analysis with the addition of six more festive commercials to reveal our top 10 and uncover the emotions driven by each one. We used our emotion analysis tool to…

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Case Study

Adoreboard’s emotionally intelligent insights provide a unique layer of understanding of the emotional dynamics of how people interact online.

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Case Study

By using Adoreboard Forma was able to increase open and click through rates by understanding the language that drives action.

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