We unlock valuable Customer Experience insights and Emotional Motivators to enhance Brand and Business Performance.

Used by Adoreboard’s team of consultants, or in the capable hands of your in-house analysts, our data-crunching ‘Emotics’ software provides world leading emotion analysis for strategists, data analysts, brand performance executives, customer care and marketing executives.

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Actionable Insights

A few examples of outcomes from our Emotics™ product

We specialise in Emotion Analytics, a pathway to improve customer experience and loyalty. Our emotion analysis identifies the feelings expressed and the topics driving those feelings.

With Adoreboard and our Emotics™ software, you can analyse your own data, competitor data, or compare it to industry benchmarks.

How it works


Take data from social networks, surveys, press, blogs, or source data from dozens of social listening tools (such as Netbase, Brandwatch, Sysomos, Sprinklr, Crimson Hexagon etc.).


Run it through our Adoreboard Emotics™ engine.


Turn it into evidenced, actionable insights, with the help of our 8 individual emotion indexes and topic analysis.


Apply these insights to solve business problems, improve customer experience and make informed decisions.

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Playstation Scorecard

Emotion Analysis of How People Feel Towards Playstation

Product: Emotics™

Our intelligent Emotics™ technology analyses content on a 100 point scale across 8 separate emotion indexes. Comparative analysis can be used to perform root cause analysis on business performance over time or against competitors.

  • Joy
  • Trust
  • Interest
  • Suprise
  • Sadness
  • Disgust
  • Anger
  • Fear

Emotion Themes Driving Disgusts, Sadness and Anger

Consultancy: Insight as a Service

Using Emotics™, we transform your raw data into insights for business improvements. Our emotion analysis unlocks new insights into your customers' emotions and the motivations for decision making.

We unearth emotional themes you can action by discovering why customers express emotions. With 80% of customer decisions driven by emotions - you simply must understand how people feel about your brand.

  • Gamer Experience


    @AskPlayStation When will psn be up and running? It let me on for an hour and now it's down again.
    @AskPlayStation how long is "some time", how long do I have to wait to play games that I PAID for on my o wn PS4. This is ridiculous.

    @AskPlayStation My PS4 randomly shuts down. It's not every day but maybe every 4-5 days. What could be the issue? Live chat is down
  • Waiting Game

    @AskPlayStation Terrible customer support, 40 min wait on the phone, no chat option, and no response on twitter. Weak Sony
    @AskPlayStation I was told to wait 24 hours TWO WEEKS ago for a forced password reset. Your chat support is no help. Fix this please

    @AskPlayStation Can you send me the email to change my password so I can play? I've been waiting for hours and am running out of time.
  • Poor Customer Support

    Extremely disappointed with @AskPlayStation customer service after today, little to no help @AskPlayStation your customer service is DISQUSTINGLY BAD!! #sortitout
    @AskPlayStation Why are you called AskPlaystation if you don't answer any tweets?

    @AskPlayStation fix your broken links on your useless "support" forums. It's not a placeholder for true customer service.
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Don't just take our word for it

“Left me hanging on the phone” – High Street Banking Customer Experience Index

Why Customer Experience Professionals Must Update Measurement Programs To Capture Emotions Thursday 9th March 2pm (GMT) All attendees will get 20% discount code for our Customer Experience Index – High Street Banking Edition* Data is great for describing behaviour, but it’s limited in its ability to explain behaviour. Too often there a disconnect between what traditional research…

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Emotion Analysis on what is being shared online, and why it matters

The Value of Emotion in Customer Decision Making

Decisions are constantly being made by consumers when purchasing products or services. It’s therefore important to understand what factors guide a consumer’s decision-making process. For instance, it’s well known how important cognition is when making decisions. But it may surprise some people that there’s another factor in play when you decide to eat a burrito…

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The Emotional Impact of the Top Super Bowl Ads 2017

The Super Bowl took place last weekend, with over 100 million people tuning in to watch the New England Patriots take on the Atlanta Falcons. The massive viewership has created one of the most expensive advertisement time slots. Every year large companies spend millions of dollars carefully crafting ads with the goal of being noticed…

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Can Apple take on Netflix and Amazon Video?

With Netflix and Amazon original productions increasing in popularity, it isn’t surprising that tech giant Apple want to get on board. Apple Chief Executive Tim Cook revealed his plans to expand Apple TV with the introduction of some original content. Cook said that Apple will “participate in the changes that are going on in the…

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