Take data from social networks, surveys, press, blogs, or source data from dozens of social listening tools (such as Netbase, Brandwatch, Sysomos, or Sprinklr).
Run it through our Adoreboard engine….
And turn it into evidenced, actionable insights, with the help of our 8 individual emotion indexes, topic analysis and explanations.
Apply these insights to solve business problems, improve customer experience and make better decisions.
Action & Impact
“The data insights generated by Adoreboard not only provided the spark for the creative but provided the evidence to underpin the creative in a fresh and unique way. Ultimately, Adoreboard’s analysis was a contributing factor in a major client win.”Matthew Fitzsimons Strategy & Innovation Director at Havas Helia
“Adoreboard represents the next generation of social intelligence for Agencies. Understanding customer experiences through an emotional lens generated from the Adoreboard engine provides the actionable insights that we've all been waiting for.Louise Proddow, former head of brand at Nokia and Dell
“Using Adoreboard we successfully obtained critical data in relation to people’s attitudes and behaviours when it comes to skin cancer. As a result we are able to explore how emotions in Twitter data could contribute towards skin cancer prevention in social media campaigns and how messages of a public health focus spread through social media."Dr Aisling Gough, UK Centre of Excellence for Public Health
“Adoreboard reveals emotional intent, something that remained hidden even though it was always there.”Emily Brooks, Head of Digital, McCann Health
“Emotions play an increasingly important role in understanding customer preferences enabling brands to create content, which aligns more closely with these. Using Adoreboard we can create new creative outcomes and messaging which is more accurate or leads to impactful communication that people respond to in a more empathic way."Mark Thomson, Head of Data at Havas helia
“At Conran Design Group, we’re using Adoreboard as an effective way to understand the emotional performance of content for clients such as Cancer Research UK. It’s become an essential tool for us, we can test creative ideas and see instantly how we can achieve better results. ”Jamie Neale, Design Director, Conran Design Group
“Your brand is what other people say about you when you’re not in the room” (Jeff Bezos). Emotion Analysis can unearth the hidden, gold nuggets that will make the difference to your business strategy.View Webinar
Emotion analysis on what is being shared online, and why it matters
The Bank of England released their new and “improved” £5 notes in September. The new polymer notes are stronger, safer and better for the environment than the original notes. However news broke this week that the new notes were not vegetarian friendly. The new notes contain tallow, derived from mutton or beef fat, which is…
Online music streaming services are rapidly increasing in popularity, with millions choosing to stream music from an extensive online library rather than purchasing and downloading songs. The two giants in the online music streaming world are Spotify and Apple Music. Swedish company Spotify are the original popular streaming service, launched 8 years ago with Apple…
Last week we analysed four of the most talked about Christmas ads of 2016 (Read the blog post here). This week we decided to update our analysis with the addition of six more festive commercials to reveal our top 10 and uncover the emotions driven by each one. We used our emotion analysis tool to…
Adoreboard’s emotionally intelligent insights provide a unique layer of understanding of the emotional dynamics of how people interact online.