We unlock valuable Customer Experience insights and Emotional Motivators to enhance Brand and Business Performance

Used by Adoreboard’s team of consultants, or in the capable hands of your in-house analysts, our data-crunching ‘Emotics’ software provides world leading emotion analysis for strategists, data analysts, brand performance executives, customer care and marketing executives.

Moving beyond sentiment analysis

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Actionable Insights

A few examples of outcomes from our Emotics™ product

We specialise in Emotion Analytics, a pathway to improve customer experience and loyalty. Our emotion analysis identifies the feelings expressed and the topics driving those feelings.

With Adoreboard and our Emotics™ software, you can analyse your own data, competitor data, or compare it to industry benchmarks.

How it works


Take data from social networks, surveys, press, blogs, or source data from dozens of social listening tools (such as Netbase, Brandwatch, Sysomos, Sprinklr, Crimson Hexagon etc.).


Run it through our Adoreboard Emotics™ engine.


Turn it into evidenced, actionable insights, with the help of our 8 individual emotion indexes and topic analysis.


Apply these insights to solve business problems, improve customer experience and make informed decisions.

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Playstation Scorecard

Emotion Analysis of How People Feel Towards Playstation

Product: Emotics™

Our intelligent Emotics™ technology analyses content on a 100 point scale across 8 separate emotion indexes. Comparative analysis can be used to perform root cause analysis on business performance over time or against competitors.

  • Joy
  • Trust
  • Interest
  • Suprise
  • Sadness
  • Disgust
  • Anger
  • Fear

Emotion Themes Driving Disgusts, Sadness and Anger

Consultancy: Insight as a Service

Using Emotics™, we transform your raw data into insights for business improvements. Our emotion analysis unlocks new insights into your customers' emotions and the motivations for decision making.

We unearth emotional themes you can action by discovering why customers express emotions. With 80% of customer decisions driven by emotions - you simply must understand how people feel about your brand.

  • Gamer Experience


    @AskPlayStation When will psn be up and running? It let me on for an hour and now it's down again.
    @AskPlayStation how long is "some time", how long do I have to wait to play games that I PAID for on my o wn PS4. This is ridiculous.

    @AskPlayStation My PS4 randomly shuts down. It's not every day but maybe every 4-5 days. What could be the issue? Live chat is down
  • Waiting Game

    @AskPlayStation Terrible customer support, 40 min wait on the phone, no chat option, and no response on twitter. Weak Sony
    @AskPlayStation I was told to wait 24 hours TWO WEEKS ago for a forced password reset. Your chat support is no help. Fix this please

    @AskPlayStation Can you send me the email to change my password so I can play? I've been waiting for hours and am running out of time.
  • Poor Customer Support

    Extremely disappointed with @AskPlayStation customer service after today, little to no help @AskPlayStation your customer service is DISQUSTINGLY BAD!! #sortitout
    @AskPlayStation Why are you called AskPlaystation if you don't answer any tweets?

    @AskPlayStation fix your broken links on your useless "support" forums. It's not a placeholder for true customer service.
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Don't just take our word for it

Fraud’s impact on customer emotion & experience in banking sector

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Emotion Analysis on what is being shared online, and why it matters

Top 6 UK Mobile Networks for Customer Experience

According to Ofcom, 93% of the UK population own a mobile phone. With so many network providers out there competing for the title of Best Mobile Network, providing a great customer experience is vital. Positive customer experience promotes customer satisfaction and loyalty. Those who experience good service, receive good value deals and coverage are more…

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The Big Six: Whose Customer Service Lacks Power?

This week SSE announced that they would be hiking up their prices by 14.9%. With most energy companies doing the same, customers are deciding whether to switch or stick. We analysed the Twitter customer care channels of the companies in the UK to see who provides the best customer experience and which is worth the…

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International Women’s Day: The Emotion Online

International Women’s day took place this week on the 8th March, and people took to Twitter to share their feelings and celebrations on the day. Days like International Women’s Day provide a great opportunity for brands to produce creative campaigns. Big companies such as Nike and Benetton went global with their campaigns highlighting gender equality…

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