Take data from social networks, surveys, press, blogs, or source data from dozens of social listening tools (such as Netbase, Brandwatch, Sysomos, or Sprinklr).
Run it through our Adoreboard engine….
And turn it into evidenced, actionable insights, with the help of our 8 individual emotion indexes, topic analysis and explanations.
Apply these insights to solve business problems, improve customer experience and make better decisions.
Action & Impact
“The data insights generated by Adoreboard not only provided the spark for the creative but provided the evidence to underpin the creative in a fresh and unique way. Ultimately, Adoreboard’s analysis was a contributing factor in a major client win.”Matthew Fitzsimons Strategy & Innovation Director at Havas Helia
“Adoreboard represents the next generation of social intelligence for Agencies. Understanding customer experiences through an emotional lens generated from the Adoreboard engine provides the actionable insights that we've all been waiting for.Louise Proddow, former head of brand at Nokia and Dell
“Using Adoreboard we successfully obtained critical data in relation to people’s attitudes and behaviours when it comes to skin cancer. As a result we are able to explore how emotions in Twitter data could contribute towards skin cancer prevention in social media campaigns and how messages of a public health focus spread through social media."Dr Aisling Gough, UK Centre of Excellence for Public Health
“Adoreboard reveals emotional intent, something that remained hidden even though it was always there.”Emily Brooks, Head of Digital, McCann Health
“Emotions play an increasingly important role in understanding customer preferences enabling brands to create content, which aligns more closely with these. Using Adoreboard we can create new creative outcomes and messaging which is more accurate or leads to impactful communication that people respond to in a more empathic way."Mark Thomson, Head of Data at Havas helia
“At Conran Design Group, we’re using Adoreboard as an effective way to understand the emotional performance of content for clients such as Cancer Research UK. It’s become an essential tool for us, we can test creative ideas and see instantly how we can achieve better results. ”Jamie Neale, Design Director, Conran Design Group
Emotion analysis on what is being shared online, and why it matters
Later today Donald Trump will be inaugurated as the 45th President of the United States, taking over from one of the most popular and first “celebrity” president, Barack Obama. With the massive media coverage of this year’s election, we decided to take a look at the emotions behind Trump’s upcoming inauguration and Obama’s departure. We…
It’s just one week until Donald Trump is inaugurated as the 45th President of the United States. Trump never seems to be out of the headlines, but this week has seen the President-elect under fire more than usual. With A-list celebrities publicly criticising him, his team’s apparent desperation for inauguration performers, alleged ‘fake news’ and…
Christmas is officially over and the New Year’s resolutions have begun. With the overindulgence of the festive season, a health and fitness revamp is on the list for a lot of people. It’s no coincidence that gym memberships increase in January and brand new fitness fashion, accessories and cookbooks hit the shelves. Wearable fitness trackers…
Adoreboard’s emotionally intelligent insights provide a unique layer of understanding of the emotional dynamics of how people interact online.