Lindsay Weisberg is a Senior Insight Executive at the global marketing agency, Havas Media Group. She has had first hand experience of working with the Adoreboard team and using our innovative platform, Emotics. We took the opportunity to ask her some questions. What is your role at Havas Media Group? I’m a senior…
Despite high-street issues, research has found that millennials still prefer to shop in-store rather than online. But why? Online shopping is more convenient and often has a wider range of products compared to high-street retail stores. Well, the largest ever fashion retail survey reveals that 18-34 year olds still prefer the human touch. Millennials prefer…
Polluted rivers, smog filled skies, decimated forests; If there was ever a time where we need a strong focus on sustainability, it’s now. Thankfully, across the world vast numbers of consumers are starting to take action by changing their lifestyles and buying habits, and a number of brands are following suit. So, who’s leading the…
The bots are coming… to take over a retail customer service department near you. Thankfully, in reality, things aren’t nearly as dramatic. However, AI bots are becoming more and more common place in the world of retail and beyond. Bots often present themselves as familiar chat widgets on websites or can be found inside messaging…
We are excited to announce our upcoming webinar feature: The Adoreboard Retail CX Series. Our CEO Chris Johnston will sit down with a new guest each month to discuss the changing face of customer experience. The series will examine the role of changing consumer preferences in the age of Amazon and how retailers can differentiate…
Thinking time. Everyone needs it for perspective. Attending industry events like the Gartner Customer Experience and Technologies summit hit the spot. As for takeaways, we’ve summarised some research figures worthy of note. Here are the top five, hopefully, this sparks some further thoughts to reflect on your own journey to improving customer experience. 1. 80%…
Parmita Ghosh, is the Data Strategy Director in global creative agency AnalogFolk. We sat down with Parmita to discuss her experience when working with Adoreboard and how it ties into AnalogFolk’s data driven approach. Watch the full interview here: What is your role at AnalogFolk? My role is to help solve our clients’ business…
Decisions are constantly being made by consumers when purchasing products or services. It’s therefore important to understand what factors guide a consumer’s decision-making process. For instance, it’s well known how important cognition is when making decisions. But it may surprise some people that there’s another factor in play when you decide to eat a burrito…
“May your Monday be short and your coffee strong” is a quote we can all relate to. Few of us can deny having nipped into our favourite coffee store for a quick caffeine fix, so it’s not surprising that the amount of coffee consumed worldwide every day comes in at a staggering 2.25 billion cups….
Customer experience is vital. How a customer engages with an organisation, and its employees, is paramount to gain that all important loyalty, ensuring return custom. Therefore, a positive correlation exists between customer and employee experience. But how does this correlation work in practice? Take a basic interaction of a shop worker smiling at you, as…
The Super Bowl took place this weekend, with over 100 million people tuning in to watch the Philadelphia Eagles take on the New England Patriots. The massive viewership has created one of the most expensive advertisement time slots for brands. Every year large brands spend millions of dollars carefully crafting ads with the biggest household…
The internet and social media have made it easier for consumers to keep informed on ethical issues and to find out what standards their favourite brands hold. More and more customers are considering the impact their purchases have on the world around them.Documentaries such as Cowspiracy and A Plastic Ocean have lead to a huge…
The hotly anticipated Star Wars Episode Viii: The Last Jedi hit the theaters last week, smashing box office records. Star Wars owner Disney have partnered with brands such as Nissan, Duracell, Phillips and Google Pixel to cash in on the hype surrounding the latest production. Partnering with a major feature film is an effective way…
Adoreboard’s leading Emotion AI software solution, has been named for using “common sense reasoning with affective computing,” for Customer Experience improvements, according to the October 2017 Forrester report, The Future of CX Measurement. Adoreboard has been cited in a section of a report entitled “Upgrade to Analytics That Drive Action”. Adoreboard’s Emotion AI solution, Emotics, produces…