AnalogFolk is a global digital creative agency that provides data intelligence and delivers brand experiences for a wide range of brands like Nike, Booking.com and BT.
Adoreboard helped transform the efficiency and effectiveness of a large FMCG clients’ customer acquisition.
All retail products face the challenge that 40-60% of purchase decisions are made instore.
Where there is limited opportunity to engage. Discovering what emotions drive purchase behaviour is key to creating a more relevant brand.
By understanding emotional brand responses to content that resonate best, brands can create new content that aligns with the customers need. In this way the creative content creates emotional motivators for purchase before customers even enter the store.
Using Adoreboard’s emotion analysis tool, they were able to understand the emotional responses that lead to buying behaviour. With this knowledge, Analog were able to create content highly aligned with customer needs. This enabled Analog to create a scalable content solution providing a predictable emotional response.
Emotion analysis has moved the firm from a functional approach to marketing to a more context driven marketing strategy based on emotion. The result, more efficient marketing spend and better results.
“Adoreboard represents the next generation of social intelligence for Agencies. Understanding customer experiences through an emotional lens generated from the Adoreboard engine provides the actionable insights that we've all been waiting for.Louise Proddow, former head of brand at Nokia and Dell
“Adoreboard reveals emotional intent, something that remained hidden even though it was always there.”Emily Brooks, Head of Digital, McCann Health
“Using Adoreboard we successfully obtained critical data in relation to people’s attitudes and behaviours when it comes to skin cancer. As a result we are able to explore how emotions in Twitter data could contribute towards skin cancer prevention in social media campaigns and how messages of a public health focus spread through social media."Dr Aisling Gough, UK Centre of Excellence for Public Health
“The data insights generated by Adoreboard not only provided the spark for the creative but provided the evidence to underpin the creative in a fresh and unique way. Ultimately, Adoreboard’s analysis was a contributing factor in a major client win.”Matthew Fitzsimons Strategy & Innovation Director at Havas Helia
“Emotions play an increasingly important role in understanding customer preferences enabling brands to create content, which aligns more closely with these. Using Adoreboard we can create new creative outcomes and messaging which is more accurate or leads to impactful communication that people respond to in a more empathic way."Mark Thomson, Head of Data at Havas helia
“At Conran Design Group, we’re using Adoreboard as an effective way to understand the emotional performance of content for clients such as Cancer Research UK. It’s become an essential tool for us, we can test creative ideas and see instantly how we can achieve better results. ”Jamie Neale, Design Director, Conran Design Group
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