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Allstate Reduces Employee Onboarding Time by 20% Through Innovative Approach

Allstate used Adoreboard's journey mapping to understand the drivers of key emotions at various stages of the onboarding process. This enabled them to improve processes, resulting in a 20% decrease on employee onboarding time.

Allstate is a Fortune 100 company with over 50,000 employees in the United States alone. It is one of the biggest insurance providers in the world.

Challenge

Aligning recruitment marketing messaging with how people feel after they join a firm can make the difference from short to long term retention.

Allstate wanted to test if the perception of employee experience created through marketing matched the reality for employees once they joined.

The business challenge identified was that if Allstate were to meet the ambitious goal of growing its employee population by 7 per cent and keep attracting the best talent in Northern Ireland, they needed to ensure that every step in the employee experience met and exceeded expectations, particularly the first act of joining the company.

In doing so, Allstate felt they needed to go further than a transactional survey. They wanted to understand employee emotions so that they could place how employees feel at the centre of the decision-making process.

Solution

Allstate used Adoreboard’s emotion AI platform to discover the emotions that people express around the experiences that matter most and, through the isolation of the themes driving those emotions, identified Decision Ready Insights to action.

A survey was used to collect open-ended questions to power a new approach to applying text analytics. Emotion AI was used to understand the emotional motivators of newly joined recruits and the recollections of their onboarding expectations and experience.

The survey design, using open-ended questions, was based on a qualitative data technique called ‘memory writing’ (Haug, 1992). This method produces rich sources of qualitative data that lend to in-depth behavioural analysis. Other Adoreboard customers such as Unilever have used Adoreboard to apply the same methodology to collect richer insights.

Employees were asked to complete open-ended questions recalling memories of their first 90 days at Allstate. Using Adoreboard’s journey mapping tool and Emotion AI analysis, stages of employment and onboarding were identified and analysed.

The results of the analysis showed that when comparing employees’ perception of the best things about working at Allstate to things that could be improved, topics relating to the on boarding process generated 65% less joy and 52% less trust.

Based on these emotional markers identified in the the onboarding journey and the actionable insights produced, Allstate were able to quickly reduce the onboarding time by 20%, improving employee experience form day one.

Why partner with Adoreboard?

Adoreboard offers a new ability to produce more impactful, actionable insights from feedback and create a scalable solution to issues identified.

The numbers speak for themselves ↓

Reduction in manual analysis
90%
Trust deficit identified
52%
Reduced onboarding times
20%

Customer

Reduction in manual analysis
90%
Trust deficit identified
52%
Reduced onboarding times
20%
Industry: Insurance
Company:  Large
Use Case:  Employee Experience
Extract from Forrester Report: “Adoreboard used their AI-based algorithm to identify the emotions employees expressed in their survey comments. It synthesized more than 2,000 employee comments to five decision ready insights that gave an overview of the strengths and weaknesses of the current employee experience as well as the opportunities and threats.”
Maxie Schmidt
Principal Analyst
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Customer Experience
Previously, it took several people about a week of workshops to get from data to actionable insights. Now, 75% of executive time is saved by providing Adoreboard’s synthesis and Decision Ready Insights directly to the CX teams so they can focus on developing solutions that improve customers’ experience.
Customer Experience
To date, over 400,000 surveys from patients have been collected in real-time with almost 50% of all surveys containing a feedback comment. Adoreboard automated insight generation enabling executives to take action more quickly.
Employee Experience
Allstate used Adoreboard’s journey mapping to understand the drivers of key emotions at various stages of the onboarding process. This enabled them to improve processes, resulting in a 20% decrease on employee onboarding time.