Over a 10 month period, Adoreboard tracked Rory McIlroy, discovering he is more loved than the brands he represents: Nike, Omega and Bose. This report details those findings and reveals three actionable insights you can start implementing today.
Alignment extends to the audiences of both brand and sponsor. How does yours stack up?
What new value can be generated through your sponsorship through co-creation?
Discover how lack of context and meaning can lead to poor decisions and lost time / money.
The key driver is brands need to communicate in a more authentic way with customers. The winners in this space will those find ways to create compelling stories to bring alive just like McIlroy and Nike.
McIlroy creates a novelty and vibrancy that it is hard for established brands to generate alone. It is this kind of attention generation that brands seek to attach themselves to when they associate with new talent and sporting stars.