Measure How The World Feels About Your Brand

Why is McIlroy more adored than Nike?

Discover three fresh insights that will give your brand partnerships a powerful new emotional impact.

Over a 10 month period, Adoreboard tracked Rory McIlroy, discovering he is more loved than the brands he represents: Nike, Omega and Bose. This report details those findings and reveals three actionable insights you can start implementing today.

  1. Alignment

    Alignment extends to the audiences of both brand and sponsor. How does yours stack up?

  2. Co-Creation

    What new value can be generated through your sponsorship through co-creation?

  3. Measure

    Discover how lack of context and meaning can lead to poor decisions and lost time / money.


The key driver is brands need to communicate in a more authentic way with customers. The winners in this space will those find ways to create compelling stories to bring alive just like McIlroy and Nike.

Ben Silcox, Chief Data and Digital Officer, Havas Helia

McIlroy creates a novelty and vibrancy that it is hard for established brands to generate alone. It is this kind of attention generation that brands seek to attach themselves to when they associate with new talent and sporting stars.

Dr Gary McKeown, Queens University, Belfast