Last week saw the Republican National Convention in Cleveland where Donald Trump accepted his nomination for President. It was the Democrats’ turn with the Democratic National Convention taking place in Philadelphia this week. The DNC saw a range of influential speakers including First Lady Michelle Obama, Bernie Sanders, Former President Bill Clinton and current President of […]
“Left me hanging on the phone”: Insight from Banking Customer Experience
They call it ‘switchers fatigue’ – the reliance on companies like banks regardless of the service that consumers receive. Dissatisfied customers either don’t feel that they have the time or they don’t want the hassle of switching. A new regulation introduced by the Financial Conduct Authority means that switching banks should be a ‘free, simple process’ […]
The Ice Bucket Challenge: How going Viral made a Difference
To all those who took part in the ice bucket challenge, your icy ordeal may have paid off. The Ice Bucket Challenge was quite the online phenomenon around the world in summer 2014. The challenge saw people dunking a bucket of ice cold water over their heads and sharing the video on social media. The […]