The Emotional Reaction from the Christmas Ads 2018

It’s that time of the year again, everyone is talking about the latest Christmas ads – which ones are their favourites and which ones do they love to hate. It’s also the time of year, we at Adoreboard, look at how the Christmas ads have been received and what emotions they are instilling in people […]

Zappos Customer centricity

Key to Customer Centricity: Takeaways from Alex Genov’s Zappos Keynote

Last week marked the launch of the Adoreboard CX Academy at a special keynote and masterclass event with special guest Alex Genov from Zappos. Alex is head of customer research at Zappos, a US-based online shoe and clothing retailer who thrive in the world of customer experience so much so they hit over $2 billion in […]