Allstate Reduces Employee Onboarding Time by 20% Through Innovative Approach
Allstate used Adoreboard's journey mapping to understand the drivers of key emotions at various stages of the onboarding process. This enabled them to improve processes, resulting in a 20% decrease in employee onboarding time.
Allstate is a Fortune 100 company with over 50,000 employees in the United States alone. It is one of the largest insurance providers in the world.
Challenge
Aligning recruitment marketing messaging with how people feel after they join a firm can make the difference from short to long term retention.
Allstate wanted to test if the perception of employee experience created through marketing matched the reality for employees once they joined.
The business challenge identified was that if Allstate were to meet the ambitious goal of growing its employee population by 7% and keep attracting the best talent in Northern Ireland, they needed to ensure that every step in the employee experience met and exceeded expectations, particularly the first act of joining the company.
In doing so, Allstate felt they needed to go further than a transactional survey. They wanted to understand employee emotions so that they could place how employees feel at the centre of the decision-making process.
Solution
Allstate used Adoreboard’s emotion AI platform to discover the emotions that people express around the experiences that matter most and, through the isolation of the themes driving those emotions, identified Decision Ready Insights to action.
A survey was used to collect open-ended questions to power a new approach to applying text analytics. Emotion AI was then used to understand the emotional motivators of new recruits and the recollections of their onboarding expectations and experience.
The survey design, using open-ended questions, was based on a qualitative data technique called ‘memory writing’ (Haug, 1992). This method produces rich sources of qualitative data that lend to in-depth behavioural analysis. Other Adoreboard customers such as Unilever have used Adoreboard to apply the same methodology to collect richer insights.
Employees were asked to complete open-ended questions recalling memories of their first 90 days at Allstate. They used Adoreboard’s journey mapping tool and Emotion AI analysis, to identify and analyse varying stages of employment and onboarding.
The results of the analysis showed that when comparing employees’ perception of the best things about working at Allstate to things that could be improved, topics relating to the on boarding process generated 65% less joy and 52% less trust.
Based on these emotional markers identified, Allstate quickly pivoted to make the onboarding experience human-centric and leaned into areas that generated more trust, like starting mentorships earlier in the journey. In addition to a better overall experience, Allstate was able to reduce the onboarding and ramp up time by 20%, creating a seamless workflow from day one.
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