Freshfields reduce manual analysis by 90%
Freshfields gets fresh insights from Adoreboard on how to differentiate when it comes to UK trainees by enhancing the new joiner experience through identifying and elevating the drivers emotional motivators.
Established in 1743, Freshfields Bruckhaus Deringer is a member of the Magic Circle of elite British law firms. As a global brand, it attracts and trains the brightest UK trainees in a highly competitive marketplace. Trainees are the future partners of Freshfields so the employee experience is key!
Challenge
In order to recruit the very best law trainees Freshfields wanted to understand what law graduates were saying about Freshfields online and how they felt about them as a brand compared to competitors.
In addition, to recruit the best talent Freshfields used Adoreboard to understand what aspects of its online recruitment campaign worked and what could be changed. Importantly how could the Freshfields brand speak to graduates in an engaging and authentic way, so graduates would respond more favourably?
The volume of comments from UK graduates meant it was impossible to manually analyse, plus the insights being gained as a result were non-actionable.
Solution
Freshfields used Adoreboard to track thousands of mentions across a range of social media channels. Adoreboard’s Emotion AI technology was used to identify key concepts and over 20 emotions expressed in the content.
Adoreboard’s sophisticated measure for online brand performance, the Adorescore, was used to assess and benchmark the performance for Freshfields and its competitors. Using Emotion AI and advanced text analysis we then drilled deeper to understand the specific emotions expressed by trainees at each stage of the recruitment journey resulting in:
- The surfacing of unknown insights on brand performance
- In-depth analysis on how trainees felt about the brand
- In-depth analysis of competitor performance
- Identification of most joyful recruitment experience
- Identification of most annoying recruitment experiences
- Identifying actions to transform Freshfield’s recruitment experience
Why partner with Adoreboard?
Adoreboard offers a new ability to produce more impactful, actionable insights from feedback and create a scalable solution to issues identified.
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