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UK’s Largest Housing Association Cuts Manual Analysis by 97%

Clarion Housing use Adoreboard to collect tenant feedback from multiple channels and automate the manual analysis of feedback to create 'executive ready insights'

Clarion are the UK’s largest housing association and provide homes for more than 350,000 residents across the country. They pride themselves on creating places to live for those who need them most; supporting social housing, new developments, and social investment to transform the lives and communities of people with fewer avenues into secure living.


Prior to engaging Adoreboard, Clarion had no way of capturing feedback in a coordinated way. They had identified a need to centralise the analysis of customer feedback and ensure the customer has the ability to review interactions at each touch point instead of only via sporadic questionnaires.

Their challenge was how to implement such a system and manage their manual and already overwhelming system of analysing the feedback for actionable insights.


Adoreboard’s Heartbeat functionality allows Clarion to immediately add a survey at the end of every digital interaction a customer has with the organisation. This includes online chats, website embedded widgets, emails, and more.

This meant Clarion were able to reach customers in an organic, natural way and receive  authentic answers.

Not only that the responses were directly analysed and insights created automatically.

With Adoreboard, Clarion were able to identify emotional drivers through an impactful root cause analysis.

  1. Deliver a new approach to surveying by capturing more open end feedback for richer insight.
  2. Move from sentiment analysis to quantifying emotional intensity and identifying serious complaints quickly.
  3. Move from word clouds summarisation of keywords to predictive insight.

 Clarion were able to continuously learn what pain points customers were coming up against and gain automated actionable insights on how to improve.

Why partner with Adoreboard?

Adoreboard offers a new ability to produce more impactful, actionable insights from feedback and create a scalable solution to issues identified.

The numbers speak for themselves ↓

key channels capturing tenant feedback
reduction in manual analysis
increase in tenant trust based on improvements


key channels capturing tenant feedback
reduction in manual analysis
increase in tenant trust based on improvements
Industry: Real Estate
Company:  Enterprise
Use Case:  Customer Experience
“With traditional sentiment metrics, a customer could score you a five. They might have had a great experience with your customer service rep but for whatever reason still haven’t resolved the issue. The score doesn’t reflect why they marked like that or how you can improve. With Adoreboard we can do deeper by understanding the key emotional drivers of the experience. This results in tangible improvements to customer satisfaction.
Julie Kay
Head of Service Optimisation
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