Leo Pharma Gains Speed Increase in Product Innovation of 6X
McCann Health applied Adoreboard’s emotion analysis to Leo Pharma, enabling them to bring new product innovations to market 6X faster.
McCann Health applied Adoreboard’s emotion analysis to many clients, including multinational pharmaceutical company Leo Pharma who are a leader in bringing new product innovations to market.
Challenge
This firm already uses sophisticated models built on quantitative data to retrospectively understand how patients feel about their condition. Whilst reliable, the data can be outdated, expensive and time consuming to collect.
Specific challenges included the requirement for an analytics solution scaled across seven key multilingual markets, a desire to understand the emotions of patients at each stage of the patient journey and to inform an educational outreach and digital marketing programme, which is emotionally connected with patients globally.
Solution
With Adoreboard, the firm moved to a patient-centric approach by identifying emotional drivers of survey comments to understand what matters most to patients. They were able to:
- Eliminate manual analysis with automatic themes and sub-topics.
- Move from sentiment analysis to quantifying emotional intensity and identifying serious complaints quickly.
- Move from word clouds summarisation of keywords to predictive insight.
McCann used Adoreboard’s emotion analytics to analyse millions of online patient reviews and commentary.
The analysis identified the key emotions and motivators that patient’s feel at each stage of a specific condition.
Specific emotions were matched to emotional themes to understand the barriers and pain points for patients seeking help and treatment. Furthermore, emotional reactions to traditional treatments provided new insights into what emotions drove dissatisfaction and how new solutions could eliminate that dissatisfaction, creating a better overall patient experience.
Because of these insights, Leo Pharma was able to cut R&D time and increase their product speed to market by 6x.
Why partner with Adoreboard?
Adoreboard offers a new ability to produce more impactful, actionable insights from feedback and create a scalable solution to issues identified.
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