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Leo Pharma Gains Speed Increase in Product Innovation of 6X

McCann Health has been applying Adoreboard’s emotion analysis to Leo Pharma enabling them to bring new product innovations to market 6X faster.

McCann Health has been applying Adoreboard’s emotion analysis to its clients for several years. One such client is multinational pharmaceutical company Leo Pharma who are a leader in bringing new product innovations to market.

Challenge

This firm already uses sophisticated models built on quantitative data to retrospectively understand how patients feel about their condition. Whilst reliable, the data can be outdated, expensive and time consuming to collect.

Specific challenges included the requirement for an analytics solution scaled across seven key multilingual markets, a desire to understand the emotions of patients at each stage of the patient journey and to inform an educational outreach and digital marketing programme, which is emotionally connected with patients globally. 

Solution

With Adoreboard, the firm moved to a patient-centric approach by identifying emotional drivers of survey comments to understand what matters most to patients. They were able to:

  1. Eliminate manual analysis with automatic themes and sub-topics. 
  2. Move from sentiment analysis to quantifying emotional intensity and identifying serious complaints quickly. 
  3. Move from word clouds summarisation of keywords to predictive insight.

McCann used Adoreboard’s emotion analytics to analyse millions of online patient reviews and commentary.

The analysis identified the key emotions and motivators that patient’s feel at each stage of a specific condition.

Specific emotions could be matched to emotional themes to understand the barriers and pain points for patients seeking help and treatment. Furthermore, emotional reactions to traditional treatments provided new insights into what emotions drove dissatisfaction and how new solutions could capitalise on this.

Why partner with Adoreboard?

Adoreboard offers a new ability to produce more impactful, actionable insights from feedback and create a scalable solution to issues identified.

The numbers speak for themselves ↓

increase in effectiveness of content
48%
reduction in manual analysis of feedback
98%
increase in speed to bring products to market
6X

Customer

increase in effectiveness of content
48%
reduction in manual analysis of feedback
98%
increase in speed to bring products to market
6X
Industry: Pharmaceuticals
Company:  Large
Use Case:  Customer Experience
“If a brand is to be truly disruptive digitally in a competitive market then it requires the marketing approach to be driven by knowing the things that matter most to the people you are trying to influence. Emotion analysis from Adoreboard provides the lens in which you can see a patient and the condition they suffer in a different light. This translates into a more an effective and efficient way to educate, persuade and motivate an audience.”
Emily Lee
Engagement Strategy Director
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