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Tiktok Boosts User Base by 1158% by Understanding Emotional Drivers

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Behave have been working with TikTok since 2019Using Adoreboard, they’ve helped the brand explode into the social media powerhouse we know today by identifying emotional motivators of users to improve their experience.

Behavioural Consultancy firm Behave stands proudly at the forefront of behavioural science in commerce. They help their clients achieve sustainable growth by teaching them to understand their customers as people and have helped some of the biggest brands in the world grow even larger.

Challenge

Behave has been working with TikTok since 2019, during which time they’ve helped the brand explode into the social media powerhouse we know today. 

Their challenge was to identify and implement measures to increase TikTok’s userbase in Europe, specifically the German market.

Solution

With Adoreboard, TikTok scraped social media and other online outlets for what young adult Germans were talking about. They found that an overwhelming proportion were interested in video games, particularly the Gamescom exhibition.

After taking the Adorescores and emotional responses around various drivers at the event, Behave plotted a SWOT analysis to see how they could leverage TikTok against Gamescom itself.

One of the main pain points that gamers identified was the long waiting times, and missing out on certain events and influencers. To develop a rapport with gamers and foster a positive experience with TikTok, they provided an ‘in’ through live content and streaming pods to the moments missed.

Using the Adoreboard platform along with behavioural science, Behave have guided TikTok to a userbase increase of 1157.76% in Europe.

Why partner with Adoreboard?

Adoreboard offers a new ability to produce more impactful, actionable insights from feedback and create a scalable solution to issues identified.

The numbers speak for themselves ↓

decrease in apprehension in branded content
25%
reduction in manual analysis
97%
increase in users in Europe.
1157%

Customer

decrease in apprehension in branded content
25%
reduction in manual analysis
97%
increase in users in Europe.
1157%
Industry: Consumer Behaviour
Company:  Large
Use Case:  Customer Experience
“Adoreboard helps me power our behavioural science thinking by understanding the pain points which are being openly discussed in the world.”
Lea Karam
Consulting Director
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