Election Watch: Weekly Round-Up

Last week, we looked at Donald Trump and how his recent sexual harassment allegations and other controversial outbursts have impacted how people feel about him and what emotions are associated.

This week we have an election recap for both candidates. The graph below shows the Adorescores of both Trump and Clinton and will be continually updated on our newsletter until voting day.

What is the Adorescore?

The Adorescore is a high level performance indicator of how content or a brand is doing on an Index of -100 to +100. A high score means the content is largely positive in nature containing positive emotions such as joy, trust & amazement. A negative score would indicate mostly negative emotions expressed within the content such as rage, loathing and fear.


The chart above shows both the ups and downs of the campaign in October so far. Trump started low with a negative Adorescore of -8 compared to Clinton’s 23 on the same day (October 14th). This negative Adorescore was due to the controversy surrounding the sexual harassment allegations against Trump. The allegations meant people expressed their loathing and rage online which resulted in a low score. The two candidates are almost neck and neck today with an Adorescore of 26 for Trump and 23 for Clinton. The two share the same high intensity emotions of loathing and vigilance. Mentions of the bipartisan dinner have led to negative mentions of both candidates with supporters of both sides taking turns to berate the other. Vigilance comes from the interest people have in the campaign and how they can’t stop reading and sharing information about the controversial campaign.

There hasn’t been a day during this campaign that one of the candidates hasn’t been top news. Here’s a round-up of what happened this week.

Final Debate

The final debate took place on Wednesday night were the candidates debated tax, abortion and gun control.

When Chris Wallace, the debate moderator, asked Trump if he would accept defeat stating “There is a tradition in this country of a peaceful transition of power,” Trump replied “I will keep you in suspense.”

To which Clinton replied, “that is horrifying…he is denigrating our democracy and I for one am appalled.”

Trump’s stance on abortion was that the state will decide whether to overturn federal protection for women seeking an abortion. He stated, “You can rip the baby out of the womb of the mother,” to which Clinton replied “The government has no business with the decisions that a mother makes.”

Bipartisan Dinner

When you thought that Trump couldn’t get anymore controversial he got himself booed at a Catholic charity dinner that is known for a night of good cheer during a presidential race.

Both Clinton and Trump attended the affair and had allocated time for a short address. Trump began his address with some light jokes but quickly turned to an attack on Clinton. Started with, “Hillary is so corrupt she got kicked off the Watergate commission” and “After listening to Hillary rattle on and on, I don’t think so badly of Rosie O’Donnell any more. In fact I’m actually starting to like Rosie a lot.”

Trumps “jokes” fell flat with some members of the crowd shouting at him to stop talking. To which Trump responded, “I don’t know who they’re angry at, Hillary, you or I?” “You!” a bystander shouted.


Hillary’s speech was less bitter than Trump’s but the democratic candidate still took the opportunity to joke about her opponent.

“Donald Trump really is as healthy as a horse – you know, the one Vladimir Putin rides around on.”

“Donald looks at the Statue of Liberty and sees a four,” Clinton said, “maybe a five, if she loses the torch and tablet and changes her hair.”

“I am so flattered that Donald thought I use some sort of performance enhancer,” she said. “Actually I did – it’s called preparation.”

With all the controversy surrounding this election it is hard to predict who will become the next President of the United States. All will be revealed very soon…

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