Measuring the Hidden Drivers of Customer Journeys with AI: Key Takeaways for CX Pros

If you’re not already familiar with an electrocardiogram or ECG, they’re small adhesive-backed electrodes placed on your chest to record the electrical activity in your heart and identify the root cause of any issues. It’s a standard test used to detect heart problems by producing information on the heart’s activity as visible wavy lines called […]

Qualtrics Partnership

Adoreboard adds Emotion AI to the Qualtrics XM Marketplace

Leading Human Experience (HX) insight platform Adoreboard has announced an integration with Qualtrics, empowering employee and customer experience professionals with automatic Decision Ready Insights from next-generation text analytics software Emotics. The solution enables organisations using the Qualtrics XM Platform™ to upgrade their analytics from sentiment to advanced Emotion AI to understand the drivers of emotional […]

CX Industry Focus: Top Sports Brands

The rising popularity of clean eating, fitness fads and peoples’ new-found obsession with active-wear is great news for big sports brands. But is it just the product that consumers are interested in? The simple answer is ‘no’. No matter how big the brand or popular the product, customers will always prioritise good service. As human […]

AI For Millennials: Humans Vs Bots.

The bots are coming… to take over a retail customer service department near you. Thankfully, in reality, things aren’t nearly as dramatic. However, AI bots are becoming more and more common place in the world of retail and beyond. Bots often present themselves as familiar chat widgets on websites or can be found inside messaging […]

Gartner Customer experience

Gartner Customer Experience Summit: Five Key Takeaways

Thinking time. Everyone needs it for perspective. Attending industry events like the Gartner Customer Experience and Technologies summit hit the spot. As for takeaways, we’ve summarised some research figures worthy of note. Here are the top five, hopefully, this sparks some further thoughts to reflect on your own journey to improving customer experience. 1.   80% […]