Customer Journey Mapping: Moments that Matter

The moments that a customer experiences at each stage of the customer journey really matter, and here’s why. Customer experience is the new battleground for brands, and how meaningful moments during the CX are monitored and evaluated can have a huge impact on a customer’s experience. Positive and negative CX also has the power to […]

Zappos Customer centricity

Key to Customer Centricity: Takeaways from Alex Genov’s Zappos Keynote

Last week marked the launch of the Adoreboard CX Academy at a special keynote and masterclass event with special guest Alex Genov from Zappos. Alex is head of customer research at Zappos, a US-based online shoe and clothing retailer who thrive in the world of customer experience so much so they hit over $2 billion in […]

Alex Genov from Zappos Launches the Adoreboard CX Academy

The Adoreboard CX academy is being officially launched at a special event hosted at Queen’s University Belfast on December 6th by Alex Genov from CX heavyweight Zappos. Over 200 people will attend the inaugural CX academy event to listen to a special keynote and exclusive masterclass hosted by Alex. Zappos is a US-based online shoe […]