Every year during the festive period brands go head to head to compete for the best Christmas ad. Whether it’s John Lewis v Marks and Spencer or Waitrose v Sainsbury’s, most of them tend to spare no expense in creating the most tear-jerking ad. 2016 saw bouncing boxers from John Lewis and James Corden singing […]
Shopping can be fun or mundane, impulsive or pre-planned. But the fact remains: retail therapy is a real thing. In fact, shopping has been scientifically proven to increase dopamine levels in humans, lifting people’s mood. Whether it’s through practical purchases or spendy splurges, UK department stores generate tens of billions in revenue each year. To […]
