In today’s digitalized society, brands and businesses want what’s best for their customers. They want their customers to have the best possible experiences of their products or services, and one of the ways in which they can achieve this is through customer journey mapping. Put simply, customer journey mapping is noting the ways in which […]
This year Adoreboard took part in a panel at Digital DNA hosted by the Queen’s University Belfast’s Chief Executive’s Club discussing the increasing role that data plays in marketing. Digital DNA is Ireland’s leading business and technology event held in Belfast. Launched on the floor of the New York Stock Exchange in 2013, it’s doubled […]
