The rising popularity of clean eating, fitness fads and peoples’ new-found obsession with active-wear is great news for big sports brands. But is it just the product that consumers are interested in? The simple answer is ‘no’. No matter how big the brand or popular the product, customers will always prioritise good service. As human […]
“May your Monday be short and your coffee strong” is a quote we can all relate to. Few of us can deny having nipped into our favourite coffee store for a quick caffeine fix, so it’s not surprising that the amount of coffee consumed worldwide every day comes in at a staggering 2.25 billion cups. […]
Every year during the festive period brands go head to head to compete for the best Christmas ad. Whether it’s John Lewis v Marks and Spencer or Waitrose v Sainsbury’s, most of them tend to spare no expense in creating the most tear-jerking ad. 2016 saw bouncing boxers from John Lewis and James Corden singing […]
*Influencer: a person who has the power to influence many people, including through social media or traditional media It’s not surprising that influencer* marketing is on the rise. With the growth of social media and sharing online, people have been given more access to influencers in their areas of interest. Whilst the term ‘influencer” can […]
