Measuring the Hidden Drivers of Customer Journeys with AI: Key Takeaways for CX Pros

If you’re not already familiar with an electrocardiogram or ECG, they’re small adhesive-backed electrodes placed on your chest to record the electrical activity in your heart and identify the root cause of any issues. It’s a standard test used to detect heart problems by producing information on the heart’s activity as visible wavy lines called […]

employee experience

How Employee Experience Impacts Customer Experience

Customer experience is a major deciding factor in how a customer engages with an organisation. Good customer experience, including great customer service, is paramount to encourage loyalty and discourage customer churn. However, whilst it may seem obvious, the link between Employee Experience (EX) and Customer Experience (CX) is something that doesn’t get a lot of […]

7 Tips for Driving More Insight from Open Ended Questions

Open ended questions are great for achieving a better understanding of your employees or customers. It provides rich narratives that reflect experiences and often provides the ‘golden nuggets’ within data that insights pros often refer to. In doing so you shift your focus from a category driven approach whereby the parameters of the question are […]

HX Roundup June 2019 — The Latest in CX, EX and Human Experience

Welcome to the first edition of our HX Roundup where we’ll be delivering you the cream of the past month or so in experience-related articles and reports from across the globe. From big brands to small independents you’ll find a curated list of human experience content right here (or sign up to have it delivered […]