Shopping can be fun or mundane, impulsive or pre-planned. But the fact remains: retail therapy is a real thing. In fact, shopping has been scientifically proven to increase dopamine levels in humans, lifting people’s mood. Whether it’s through practical purchases or spendy splurges, UK department stores generate tens of billions in revenue each year. To […]
The Battle of the Christmas Ads: The Top Ten
Last week we analysed four of the most talked about Christmas ads of 2016 (Read the blog post here). This week we decided to update our analysis with the addition of six more festive commercials to reveal our top 10 and uncover the emotions driven by each one. We used our emotion analysis tool to […]