Your open ends suck. Here’s how to make them better

So you’ve fallen into the old trap of collecting lots of survey data because you were told that’s what everyone does and now you’re not sure what to do with it. Don’t worry, you’re not the first and you certainly won’t be the last. All too often we approach customer feedback with open-ended questions which […]

How to predict your drivers of customer experience

Text analysis in business has been around since the 1950’s when IBM created the first system to retrieve key words from large bodies of written information. However, like with massive pompadours and drive-in movie theatres, we’ve moved on a bit since then. The data locked away in the reams of text you generate from interacting […]

Qualtrics Partnership

Adoreboard adds Emotion AI to the Qualtrics XM Marketplace

Leading Human Experience (HX) insight platform Adoreboard has announced an integration with Qualtrics, empowering employee and customer experience professionals with automatic Decision Ready Insights from next-generation text analytics software Emotics. The solution enables organisations using the Qualtrics XM Platform™ to upgrade their analytics from sentiment to advanced Emotion AI to understand the drivers of emotional […]

AI For Millennials: Humans Vs Bots.

The bots are coming… to take over a retail customer service department near you. Thankfully, in reality, things aren’t nearly as dramatic. However, AI bots are becoming more and more common place in the world of retail and beyond. Bots often present themselves as familiar chat widgets on websites or can be found inside messaging […]