Gone are the days when items bought from a mail order catalogue that resulted in a wait of up to thirty days for delivery. Nowadays with the massive prevalence of online e-commerce sites consumers can expect their purchases within two or three days.

Most stores provide next day delivery from around the world, either at additional cost or as part of a subscription model (e.g. Amazon Prime). The logistics of delivering goods globally has resulted in innovation such as the creation of ‰Ū÷The Maersk (Triple E class)‰ŪŖ, recently constructed as the biggest cargo ship in the world. The scale of the ship is staggering at 1300 feet long (quarter of a mile) and 200 feet wide, and is the height of a 20-storey building. The ship is so big that few ports can accommodate it.

Dr. Fergal Monaghan is no stranger to data analytics. In fact prior to joining Adoreboard he headed up a research team within the business intelligence unit of German software giant SAP. He says that his role at Adoreboard is to help marketers and CEOs re-imagine how social data can be used to transform business decisions on a daily basis. In a series of blog posts we find out how…

In two lines what is Adoreboard?

We help brands understand how the world feels about them online. I use this second line to store superfluous words.