If you have ever come across the book Lovemarks, you will be familiar how brands are masters at creating emotional connections with their customers. A book written by the CEO of Saatchi & Saatchi provides a wonderful illustration of how brands have tapped into the aspirations of customers for the benefit of brands.

In today's digital world, brands have to work harder by using new ideas and concepts to capture the imagination of their customers. We‰ŪŖve identified three very quick examples of brands, which are great exemplars of concept marketing. That is brands that are promoting concepts that align with their customers and result in more engagement and satisfaction.