Pokémon Go has been released in the UK this week, taking the gaming world by storm. The mobile application was already available in the US, Australia and Germany. The app allows users to use the camera function in their smartphone to roam a map using GPS location data and catch Pokémon in various locations around […]

Marketing blogs the web over are teeming with articles and infographics extolling the benefits of emotional marketing. However, something these articles often distinctly lack is hard data, more specifically, data on the impact emotional marketing has had on companies bottom lines. Anecdotal case studies about how emotional marketing boosted Facebook likes for a campaign are […]