Academic studies suggest that Net Promoter Score isn’t the best predictor of growth. In fact, companies must go beyond NPS in order to identify customer emotions to drive real improvements in customer experience. Adoreboard’s guide contains 3 real-life examples of how emotion analysis has benefited companies worldwide. Additionally, the eBook details 3 key takeaways: multi-metric […]

What is Customer Journey Mapping? The customer journey is evolving at a rapid pace, therefore it’s vital for brands to keep up. According to research by Gartner, 81% of customer journeys span multiple channels and 52% will switch brand if the experience isn’t personalised. Customer journey mapping allows a business to see their brand from […]