So you’ve fallen into the old trap of collecting lots of survey data because you were told that’s what everyone does and now you’re not sure what to do with it. Don’t worry, you’re not the first and you certainly won’t be the last. All too often we approach customer feedback with open-ended questions which […]
Text analysis in business has been around since the 1950’s when IBM created the first system to retrieve key words from large bodies of written information. However, like with massive pompadours and drive-in movie theatres, we’ve moved on a bit since then. The data locked away in the reams of text you generate from interacting […]
Between ‘quiet quitting’ and The Great Resignation, many businesses are having a rude awakening about taking employee experience for granted. It’s no longer enough to expect employees to do whatever is asked of them with a smile in exchange for a pay check, the relationship between employee and employer needs to be just that: a […]
