5 US Airports Risk $695 Million in Revenue Through Emotional Experience Gaps: Research Report

Our latest AI-driven research has revealed a critical “emotional experience gap” across America’s five busiest airports, putting $695 million in annual revenue risk. This study analysed over 20,000 passenger reviews, uncovering where and why travellers experience frustration and diminished confidence in their airport journeys. How the 5 busiest airports in the US measure up on […]

Cura Day Hospitals Partner with Bupa to implement Adoreboard Emotion AI 

In a groundbreaking move set to transform patient experience across Australia, Cura Day Hospitals Group has announced a strategic partnership with Bupa to implement Adoreboard‘s Emotion AI platform across its network of 37 hospitals. Improving Patient Experience Through Emotion AI Launched during Patient Experience Week, this collaborative initiative represents a significant advancement in how healthcare […]

The Aspen Standard: Measuring CX & Unreasonable Hospitality with Katy Boughton

Join Us for an Exclusive Trust Builders Conversation with Katy Boughton who looks after customer insights at Aspen One, the luxury adventure hospitality brand and ski resort 🧘‍♀️⛷️🚡. In the realm of premium hospitality and luxury experiences, metrics and measurements often fail to capture the magic that transforms a satisfied customer into a devoted advocate. […]

Revolutionizing Healthcare Insurance CX with Paul Long [webinar recording]

In a recent webinar with Adoreboard, Paul N. Long, MBA, former CXO at major healthcare insurers including Blue Cross Blue Shield MA and UnitedHealth Group, shared valuable insights on transforming healthcare through customer experience (CX). First, a few of Paul’s key accomplishments… You can watch the recording below, or scroll down if you prefer to […]

NPS “Light Green Money” vs Revenue at Risk “Dark Green Money”

NPS scores. CSAT ratings. Customer effort scores. These traditional CX metrics are valuable indicators, but they represent “light green money” – important but indirect measures that don’t immediately resonate with CFOs and financial decision-makers. Before we get into things though, I want to point out that whilst it was Paul Long (former VP & CXO […]

Human Interest: Building Trust Through Inclusive Innovation & Design with Jessica Hartley

In an era where digital transformation shapes every customer interaction, JPMorgan Chase’s Jessica Hartley stands at the intersection of innovation and human connection. As Managing Director and Head of Design and Customer Experience at the Consumer and Community Banking division, Jessica is revolutionising how financial services approach inclusive design and customer experience. With over two […]

Qualtrics X4 Summit 2025: The Experience Management Event Guide

Adoreboard’s guide to the X4 Qualtrics events 2025! X4 takes place March 18-20 in Salt Lake City (plus other cities throughout the year) and is always the epicentre of experience management innovation, bringing together leaders from all over the world who are reshaping how organisations connect with their most important stakeholders. Having attended X4 all […]

From Runways to Retail: Creating World-Class Customer Experiences at Speed & Scale

We’re thrilled to have Mazhar Butt, a distinguished customer experience leader whose career spans international aviation and luxury retail—two of the most demanding sectors in CX—join us for this latest episode of Trust Builders. As a Certified Customer Experience Professional (CCXP), accredited International Airports Professional (IAP) and industry awards judge, Mazhar brings over two decades […]

CXPA: Using Emotion AI to Turn Customer Feedback Into Action and ROI

The CXPA host some of the best quality educational events online. For this event Chris Johnston (CEO, Adoreboard) discusses how you can get more ROI and business impact from your CX feedback. Hosted by CXPA Rochester Network, join us to discover how to unlock the hidden value in your open-text feedback and reviews to improve […]