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Case Study

CDE Global: Improving emotion experience for increase recruitment

Enabling CDE Global to increase brand awareness and enhance employment rates


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Highlighted 9 key communication themes that aided development of recruitment marketing assets

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The analysis informed an overhaul of recruitment messaging

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CDE were able to appeal to a new market of graduates in their sector



Since its creation in 1992, CDE Global have grown to be the world’s largest campus dedicated to the wet processing of materials over a variety of different sectors.

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  • Increase recruitment through brand awareness
  • Understand what attracts prospective employees and those at the recruitment process stage
  • Develop content ideas that promote the brand in the global careers market
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CDE Global used Adoreboard’s software at the early stages of a recruitment marketing campaign to help them better understand the key themes underlying CDE Global’s recruitment marketing.

Adoreboard’s emotion driven research enabled the brand to develop creative content ideas and frame a new employer value proposition.

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The work done by Adoreboard continues to influence the recruitment marketing strategy at CDE. It has had a hugely positive impact on our recruitment strategy

Peter Craven, Director of Marketing at CDE Global

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