Case Study
CDE Global: Improving emotion experience for increase recruitment
Enabling CDE Global to increase brand awareness and enhance employment rates
Results
Highlighted 9 key communication themes that aided development of recruitment marketing assets
The analysis informed an overhaul of recruitment messaging
CDE were able to appeal to a new market of graduates in their sector
Background
Since its creation in 1992, CDE Global have grown to be the world’s largest campus dedicated to the wet processing of materials over a variety of different sectors.
Challenge
- Increase recruitment through brand awareness
- Understand what attracts prospective employees and those at the recruitment process stage
- Develop content ideas that promote the brand in the global careers market
Solution
CDE Global used Adoreboard’s software at the early stages of a recruitment marketing campaign to help them better understand the key themes underlying CDE Global’s recruitment marketing.
Adoreboard’s emotion driven research enabled the brand to develop creative content ideas and frame a new employer value proposition.
![Picture of Peter Craven, Director of Marketing at CDE Global]()
The work done by Adoreboard continues to influence the recruitment marketing strategy at CDE. It has had a hugely positive impact on our recruitment strategy
