CDE Global: Improving emotion experience for increase recruitment
Enabling CDE Global to increase brand awareness and enhance employment rates
Since its creation in 1992, CDE Global have grown to be the world’s largest campus dedicated to the wet processing of materials over a variety of different sectors.
- Increase recruitment through brand awareness
- Understand what attracts prospective employees and those at the recruitment process stage
- Develop content ideas that promote the brand in the global careers market
CDE Global used Adoreboard’s software at the early stages of a recruitment marketing campaign to help them better understand the key themes underlying CDE Global’s recruitment marketing.
Adoreboard’s emotion driven research enabled the brand to develop creative content ideas and frame a new employer value proposition.
The work done by Adoreboard continues to influence the recruitment marketing strategy at CDE. It has had a hugely positive impact on our recruitment strategy