Case Study
Freshfields: Driving employee experience with new insights
Enabling Freshfields to optimise their recruitment campaign and improve their trainee recruitment experience.
Results
Background
Established in 1743, Freshfields Bruckhaus Deringer is a member of the Magic Circle of elite British law firms.
As a global brand, it attracts and trains the brightest UK trainees in a highly competitive marketplace.
Challenge
- To understand what aspects of its online recruitment campaign worked and what could be optimised
- Develop new practices into marketing through unique insights
- To analyse content at scale and deliver insights for new content for leading publications and research projects.
Solution
Adoreboard gathered a large amount of data across multiple social media channels in real-time.
Emotics uncovered key themes and emotions expressed in the data which revealed decision-ready insights for Freshfields. The insights were used to improve customer experience, tackle industry ‘PFO’ moments in employee experience and enhance the recruitment journey.
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Adoreboard has given us information that will better our business and as a result we are looking at areas we can change to make their experience with the Freshfield’s brand a positive one.