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Case Study

Freshfields: Driving employee experience with new insights

Enabling Freshfields to optimise their recruitment campaign and improve their trainee recruitment experience.


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Surfaced unknown insights that improve brand performance

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Identified key actions that transform Freshfield’s recruitment process

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Uncovered the emotions trainees associate with the brand



Established in 1743, Freshfields Bruckhaus Deringer is a member of the Magic Circle of elite British law firms.

As a global brand, it attracts and trains the brightest UK trainees in a highly competitive marketplace.

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  • To understand what aspects of its online recruitment campaign worked and what could be optimised
  • Develop new practices into marketing through unique insights
  • To analyse content at scale and deliver insights for new content for leading publications and research projects.
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Adoreboard gathered a large amount of data across multiple social media channels in real-time.

Emotics uncovered key themes and emotions expressed in the data which revealed decision-ready insights for Freshfields. The insights were used to improve customer experience, tackle industry ‘PFO’ moments in employee experience and enhance the recruitment journey.

Adoreboard has given us information that will better our business and as a result we are looking at areas we can change to make their experience with the Freshfield’s brand a positive one.

Barney O’Kelly, Global Head of Communications at Freshfields

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