Case Study

McCann Health

Helping McCann deliver a global content strategy based on patient emotions

Results

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Created the world's 1st emotion-based go-to-market plan

effectiveness of content by 48%

Increase in the effectiveness of content by 48%, based on emotional triggers

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Successful creation of a detailed market assessment based on patient emotions

Background

Background

McCann Health is a global digital agency and winner of Network of the Year Award 2016 at Cannes Lions Health Festival, which represents leading healthcare and pharma brands.

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Challenge

  • To bring innovation to seven key international markets through a scaled analytics solution
  • Understand the emotions of patients at each stage of the customer journey in order for it to be relevant
  • Produce effective insights that are actionable in order to inform educational outreach, and an effective digital marketing programme that emotionally connects patients
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Solution

Adoreboard’s Emotics uncovered key emotions and emotional themes that helped McCann to understand patients pain points at each stage of their condition and how to overcome this.

McCann were then able to create a scalable digital content strategy based on Adoreboard’s actionable insights.

Picture of Emily Brooks, Engagement Strategy Director at McCann

Adoreboard’s Emotics provides a lens with which you can connect emotions and themes that drive patients feelings and responses.

Emily Brooks, Engagement Strategy Director at McCann

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